German Speaking Performance Marketing Lead (Fully Remote)

• Work Setup: Fully Remote (EU-wide; HQ in Bochum, Germany)
• Role Type: Full-Time
• Experience Level: 5+ years
• Language Requirements: Fluent German (C2 proficiency) & Business-level English
• Total Compensation Target: €80,000 OTE (€68,000 Base Salary + €12,000 Performance Incentive for German hires; regional adjustments apply across other EU locations)

Role Summary

We are seeking a data-driven, execution-oriented Performance Marketing Lead to transform and manage our customer acquisition operations. In this position, you will own our paid marketing channels—including Google, LinkedIn, Shopify, and Content Syndication—to capture high-intent B2B leads and drive app installations across our growing software suite.

You will establish structured marketing frameworks, conduct data-led growth experiments, and build the organizational foundation to recruit and lead a full marketing department within 12 to 24 months.

Core Responsibilities

• Paid Channel Leadership: Formulate, scale, and optimize multi-channel paid acquisition programs across Google Ads, LinkedIn Ads, Shopify Ads, and Content Syndication networks.
• Lead Generation & Acquisition: Direct high-value B2B traffic to our Shopify App Store listings, converting prospect interest into active software installs and long-term customer value.
• Process Standardisation: Establish documented, repeatable workflows backed by transparent performance metrics and standardized playbooks.
• Structured Experimentation: Apply a hypothesis-driven testing methodology to evaluate, analyze, and refine user conversion paths.
• Tracking & Analytics: Implement and maintain precise attribution models and interactive performance dashboards using GA4, GTM, and Looker Studio.
• Cross-Department Collaboration: Partner with Product and Customer Success teams to drive product launches, upselling campaigns, and customer retention programs.
• Leadership Roadmap: Prepare the operational groundwork to hire, onboard, and manage a dedicated marketing unit within 1 to 2 years.

Candidate Profile

Essential Requirements

• Proven Track Record: 5+ years of hands-on performance marketing experience (ideally 4–7 years) managing multi-channel paid channels within B2B SaaS, e-commerce, or the Shopify space.
• Ad Platform Mastery: Deep experience running B2B lead generation campaigns via Google Ads and LinkedIn Ads focused on qualified sales leads.
• Data Fluency: Strong command of core unit economics (CAC, CPL, ROAS, conversion percentages, and overall traffic volume).
• Systemic Mindset: Demonstrated capacity to build scalable, documented marketing systems rather than relying on ad-hoc execution.
• Technical Stack: Proficiency with CRM automation tools (such as HubSpot) and modern analytics stacks (GA4, GTM, Looker Studio).
• Language Proficiency: Fluent German language skills (C2 level) are strictly required for effective DACH market engagement, along with professional English.
• Remote Competency: High degree of self-direction, discipline, and personal accountability in an asynchronous work environment.
• Team Gatherings: Readiness to participate in two multi-day team offsites per year (2–3 days per event).

Preferred Qualifications

• Direct experience running acquisition campaigns within the Shopify App Store environment.
• Familiarity with product marketing, lifecycle optimization, or customer marketing strategies.
• Prior supervisory experience or a clear aptitude for team leadership.

What We Offer

• Strategic Freedom: Complete autonomy to design and direct the performance marketing engine for an established app portfolio supporting over 13,000 paying subscribers.
• Career Growth: A defined path to step into a Senior Marketing Lead and team manager role within 12–24 months.
• 100% EU Remote Flexibility: Freedom to work from anywhere within the EU, supported by two annual team retreats.
• Compensation Structure (Germany Benchmark):
  • Base Salary: €68,000 gross p.a.
  • Target Bonus: €12,000 p.a.
  • Total On-Target Earnings: €80,000 p.a.
• Regional Adjustments: Compensation for hires located outside Germany is adjusted to local market standards via our Employer of Record (EOR) provider.
• Benefits & Perks: Location-specific benefits (via EOR), including bike leasing (JobRad), public transit subsidies, private pensions (BAV/VWL), fitness memberships (Urban Sports), and mental health programs.
• Workplace Culture: A collaborative, transparent environment built on trust, continuous learning from mistakes, and genuine human connection.

Core Values

We believe exceptional results stem from genuine partnership, clear communication, and mutual respect. We value practical execution over corporate jargon, treat mistakes as shared learning opportunities, and maintain authentic human relationships at the center of our technical expansion.