Founding Business Development Representative

Our client is a fast-growing company that helps fitness and wellness businesses streamline operations and scale efficiently. They’re dedicated to simplifying growth systems for entrepreneurs, combining strategic sales operations with cutting-edge tools to drive measurable performance.

Location

Fully Remote | 9 AM to 5 PM EST

Role Overview

The Founding Business Development Representative will act as a strategic, analytical, and highly autonomous sales operator responsible for designing, testing, and validating the company’s outbound engine from scratch.

This role goes beyond booking calls; it’s about building the outbound motion itself, experimenting with channels, refining messaging, and creating scalable processes that deliver consistent results.

Key Responsibilities

Outbound Strategy Design

• Architect the entire outbound engine from zero, mapping out target segments, sequencing strategies, messaging flows, and outreach channels.

• Determine whether to focus on cold calling, multi-channel outreach (calls, LinkedIn, email), or other experimental methods.

• Collaborate directly with the CEO to align on goals, ICPs, and outbound hypotheses — then bring them to life.

• Identify bottlenecks in the funnel (e.g., contact rate, response time, conversion rates) and implement solutions to improve ROI.

Testing & Optimization

• Define and track key performance metrics such as response rate, connect rate, show rate, and booking ratio.

• Test multiple variables (timing, message type, personalization, dialing methods) to discover what converts best.

• Build a repeatable, scalable playbook for future BDRs once the model is validated.

Execution & Tools

• Execute outreach using dialers and enrichment tools such as Apollo, Clay, ZoomInfo, or Lusha.

• Implement and manage automation tools (e.g., HubSpot Sequences, Lemlist, Reply.io) for cold email and follow-up campaigns.

Collaboration & Leadership

• Work directly with the CEO to gather insights, iterate on strategies, and present data-driven performance reports.

• Take full ownership of the outbound function’s success — from system setup to strategy validation.

Qualifications

Experience

• 3–5+ years of B2B outbound experience (SDR/BDR or Growth Sales roles), with a track record of building or optimizing cold call systems.

Skills

• Deep familiarity with sales tech stacks such as HubSpot, Apollo, Clay, ZoomInfo, and Lemlist.

• Strong analytical mindset, skilled at diagnosing conversion issues and testing solutions.

• Confident cold caller and persuasive communicator with exceptional objection-handling ability.

• Data-driven and performance-oriented, comfortable speaking in metrics and designing experiments.

• Highly autonomous and proactive, capable of operating independently and creating playbooks from scratch.

What Success Looks Like

• A fully built and validated outbound system that’s scalable and repeatable.

• Steady month-over-month improvement in KPIs such as connect, response, show, and conversion rates.

• Clear identification of high-performing channels and sequences driving booked qualified calls.

• Data-rich, visual, and actionable outbound performance reports that guide scaling decisions.

Opportunity

This is not a typical BDR position; it’s a founding sales function role where you’ll work directly with the CEO to shape the company’s outbound strategy. You’ll design, test, and prove the go-to-market motion, paving the way for future growth and team expansion. If you’re passionate about building systems, driving performance, and experimenting your way to scale, this is your opportunity. Apply now!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets