Field Marketing Manager
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AI Summary
The Field Marketing Manager (FMM) serves as the strategic marketing partner to Microsoft U.S. Operating Units (OUs), connecting corporate marketing investments with field sales priorities to drive customer engagement, pipeline creation, executive relationships, and business growth. The role is responsible for translating business priorities into integrated marketing plans and executing high-impact customer engagement strategies that accelerate adoption of Microsoft solutions, strengthen industry relevance, and support revenue outcomes across Enterprise and SME&C segments.
The FMM acts as the primary interface between the Central Marketing Organization (CMO), sales leadership, GTM teams, executive stakeholders, and worldwide marketing teams to ensure marketing investments are aligned to business objectives and delivering measurable impact.
The role supports one or more U.S. Operating Units and serves as a trusted advisor to OU leadership teams, segment GTMs, and sales stakeholders. The FMM owns the end-to-end orchestration of field marketing activities, from planning and prioritization through execution, measurement, and optimization.
Responsibilities
Key Responsibilities
- Lead strategic marketing planning in partnership with U.S. OUs, Segment GTMs, CPEMs, and sales leadership to align marketing priorities, investments, and execution plans with business objectives.
- Drive customer engagement through Microsoft's flagship and cornerstone moments, including AI Tour, Ignite, Build, Frontier Transformation Week, industry events, and local executive engagement programs.
- Develop and execute local and industry-specific engagement strategies, including first-party, third-party, ancillary, executive, and account-based marketing programs designed to increase customer engagement and influence pipeline.
- Partner with sales teams to activate marketing-engaged accounts, translate customer signals into seller actions, and identify opportunities to accelerate pipeline creation and account engagement.
- Provide Voice of the Field feedback to corporate and integrated marketing teams, ensuring campaigns, content, and investments reflect customer and seller needs within the U.S. market.
- Lead executive stakeholder engagement across OUs, supporting customer meetings, executive sponsorship opportunities, industry moments, and strategic customer conversations.
- Manage marketing business reviews, planning rhythms, performance reporting, and recommendations using customer insights, engagement analytics, and business performance data.
- Coordinate cross-functional execution across marketing, sales, communications, events, operations, analytics, and world-wide teams to ensure seamless delivery of marketing programs and customer experiences.
- Annual and quarterly marketing planning.
- Flagship event strategy and execution.
- Industry and third-party event investments.
- Executive engagement and customer meeting programs.
- Account targeting and seller activation.
- Marketing signal and customer engagement activation.
- Marketing business reviews and performance insights.
- Field communications and marketing advocacy.
- Cross-organizational stakeholder management and influence.
Success Measures
Success is measured through a combination of business and marketing outcomes, including:
Budget management and forecast for accurate regional marketing plan execution
Customer and target account engagement.
Marketing-engaged account growth.
Highly engaged account conversion and pipeline influence.
Executive and strategic customer engagement.
Flagship event performance and participation.
Alignment of marketing investments to OU priorities.
Seller activation and adoption of marketing programs.
Stakeholder satisfaction and cross-functional collaboration.
Qualifications
Required/Minimum Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
- OR equivalent experience.
- Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 6+ years experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work
- OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
- OR equivalent experience.
Field Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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