Events Marketing Lead

About Tiny Health

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.

The Opportunity

As Events Marketing Lead, you’ll own event marketing across our HCP and B2B pillars as a strategic, lead and pipeline generating engine. You'll set the strategy that turns tradeshows, online webinars, pop ups, and partner events/dinners into a reliable pipeline for HCP and enterprise sales, and you'll be accountable for execution and results.

This is a role for a demand generation marketer who thinks well beyond the logistics of the event, and is focused on building the quantitative strategy behind event marketing. Success here revolves around strategic orchestration, data-driven optimization, and cross-functional alignment - blending technical expertise with creative campaign management to drive measurable business growth. This position reports directly to the Head of B2B Marketing and works closely with the CEO, Marketing, HCP Sales, and B2B Partnerships teams.

What You’ll Do

Own event-marketing strategy and revenue

• Own event marketing across the HCP and B2B partnerships pillars as a demand-generation channel, with direct accountability for the qualified pipeline and revenue it produces for HCP sales and enterprise

• Strategically allocate event marketing budget to the right opportunities across shows, sponsorships, in-house vs partner events, and be able to manage a whole portfolio of investments, ensuring the right ROI in each channel

• Evaluate sponsorship opportunities and make the call on how to invest resources, e.g. deciding whether a given sponsorship is worth a paid speaking slot or should be passed on

• Design tradeshows, dinners, exclusive events and webinar programs so attendance converts into qualified pipeline

• Manage the calendar of events for the year, creating and executing a strategy around it with specific goals and outcomes that drive revenue for the business

• Set and defend the KPIs and quarterly event calendar that tie event spend to activation and pipeline goals

• Host strategic internal road shows (e.g. “Tiny on Tour”) and stand up potential flagship events as the company scales

Secure speaking engagements and represent the brand

• Partner with leadership to identify strategic conferences and submit abstracts to secure speaking slots

• Coordinate speaking engagements across the company, matching the right internal speakers to the right stages

• Act as a key spokesperson for the company, representing the brand effectively to audiences at both in-person and virtual events

Stand up measurement and attribution

• Dig into the numbers and build repeatable, scalable event-ROI dashboards and attribution so event-sourced pipeline and revenue are provable, not assumed

• Establish and own the baseline and reporting that let leadership evaluate the return on every event dollar on a monthly basis

Run event execution and logistics

• Own booth design, setup, and on-site logistics at shows, ensuring the brand shows up consistently and professionally

• Manage vendors and contractors at shows and events, from selection through on-site execution

• Assign and coordinate staff attendees across shows and booths so each event is supported by the right internal people

• Work with internal teams to arrange and manage team travel and logistics for events

Collaborate across functions

• Partner closely with Leadership, HCP Sales, B2B Partnerships, and D2C Marketing to keep brand and scientific messaging consistent and to feed events into the wider funnel

• Develop and lead an Events Manager to full ownership of event planning, logistics and execution

• Oversee contractors and part-time hires responsible for event execution support

• Set the bar for how Tiny Health shows up at every event, and grow the function as the company scales

Qualifications

Required

• 7+ years in B2B, demand-generation, or event marketing, including direct ownership of a pipeline, revenue number

• A track record designing event programs (tradeshows and webinars) that produced qualified pipeline and ROI, with the results to show for it

• Deep understanding of demand generation and conversion funnels, and proven experience showing revenue impact from events

• Knowledge of the health and wellness industry with proven judgement on engagement strategy - when to speak vs. exhibit, when to host private dinners and other side events, etc

• Previous experience coordinating live and online event logistics

• Previous experience driving virtual events for partners (e.g. webinars, summits, partner guest spots, etc.), including the strategy for how leads are captured and converted

• Previous experience in a fast-paced venture-funded startup environment

• Proficiency in CRM systems (e.g. Hubspot, Zoho) to manage registrations, score leads, track pipeline influence, and calculate ROI and CAC through campaign data analysis and A/B testing

• Exceptional project management and communication skills to coordinate vendors, agencies, internal stakeholders, articulate results to leadership and align with sales on lead quality

• Strategic campaign orchestration across events, content, paid and organic social, and email nurturing - including buyer person definition, full-funnel management, ABM and clean lead handoff to sales with defined SLAs

• Highly analytical - you can structure messy, ambiguous data and stand up attribution and ROI reporting you can defend when pushed

• Strategic thinker - you connect a near-term event decision to its 12-month-plus consequence and can name the tradeoff you're accepting

• A strong will to win - you treat losing as not an option and grind through hard stretches to deliver

• Self-directed, proactive, and comfortable with ambiguity

Preferred

• Work experience in health/wellness companies

• Experience working remotely, with proficiency in Slack

• Previous experience with people management, specifically having developed and grown direct reports

• Self-directed, proactive, and comfortable with ambiguity

How we work

• Remote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CST

• Driven by an ambitious mission: we're reinventing how we should think about wellness from the first 1,000 days to the last

• Shape what we build, not just how we build it: we prioritize experimentation with taking ownership, and moving fast

• No hidden agendas: we operate with full transparency because when everyone's working from the same honest picture, you spend less time on politics and more time on impact

• High standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyable

Our Values

1. Learn fast, be better (root cause analysis)

   What that looks like: When a stakeholder gives constructive criticism to a test result, instead of just apologizing and moving on, you dig into why it happened and update the process so the feedback is not received again.

2. Be relentlessly resourceful (be scrappy)

   What that looks like: When a customer asks a question about our science, you you spend time digging through our docs and filtering through Slack for previous replies before pinging the team. You also know not to burn a whole day stuck, so you ask for help with a clear summary of what you've already tried.

3. Think like an owner (ownership)

   What that looks like: When you notice customer engagement is dropping, you don't shrug it off as another team's problem - you flag it, dig into the numbers, and bring a fix, because you're hungry to see the whole company win, not just your own tasks hit their targets.

4. Act with honesty and empathy (radical candor)

   What that looks like: When a colleague shares an idea that carries real risk, challenge in the moment and do it with kindness - don’t vent about it afterward in a side conversation.

5. Delight people by anticipating their needs (create raving experiences)

   What that looks like: You put yourselves in the shoes of the customer or collaborator before presenting an idea, process, or proposal. Think ahead about what their pain and gain points are, and curate your communication to address their needs.