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You will plan and execute a full calendar of B2B events including trade shows, webinars, and executive dinners. You are responsible for managing event budgets, tracking ROI, and collaborating with sales to drive pipeline and lead generation.
Recruited by Switchboard Hiring on behalf of a confidential B2B SaaS client
Location: Remote (US) with travel
Total compensation: $100,000 – $110,000 (base salary plus bonus) + full benefits
Our client is a growing B2B SaaS company that uses AI to help businesses automate everyday work. They're investing in their go-to-market team as they scale.
Our client is looking for a B2B SaaS event marketer who sees every event as a way to build pipeline. You'll plan and run a full calendar of events, then measure what each one delivers: leads captured, pipeline generated, and return on spend. Smooth logistics matter, but results matter more.
Plan and run the company's event program: trade shows, conferences, partner events, customer events, executive dinners, and webinars
Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution
Set lead and pipeline targets for each event, and own hitting them
Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue
Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and make sure follow-up happens fast
Make sure every event lead is captured, routed, and tracked accurately in the CRM
Use performance data to decide which events to grow, change, or cut
Work with partners on co-marketing and sponsorship opportunities
Currently managing events at a B2B SaaS company
4+ years of B2B SaaS event or field marketing experience
A track record of tying events to measurable results such as leads, pipeline, and revenue
Experience managing event budgets and showing ROI to leadership
Comfort with CRM and marketing automation tools (such as Salesforce, HubSpot, or Marketo) and with event lead capture
Strong project management skills and the ability to run several events at once
Willingness to travel for events
Experience marketing to finance or accounting audiences is a plus
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