Director of Product Marketing

Department: Marketing

Reports to: CMO

Job Location: The candidate must be located in the United States or Canada. We are unable to pursue candidates in the following states and provinces: California, New York, and Quebec.

Employment Type: Full-time/salaried

Job Summary

ProShop recently did one of the hardest things a software company can do right now: we rebuilt our product around AI instead of bolting it on, and launched Chip — an AI that learns how a shop runs and makes that knowledge available to everyone on the floor. That gave us a portfolio that now spans execution, intelligence, and compliance. We’re hiring a Director of Product Marketing to help define how to take this to market, how we enable the team on it, and how we get every lever across our GTM motion better.

Reporting to the CMO as a core member of the marketing leadership team, you’ll own product marketing end to end — positioning, packaging, launch strategy, competitive intelligence, and the customer research that tells us what the market actually believes. In practice, you set the words the entire company uses: what we call things, what we claim they do, and most importantly why a shop owner should care. Sales, Product, and Customer Success all run on the work you produce.

The right person pairs sharp strategic instincts with unusually strong writing and a data-driven mindset. Our buyers are shop owners and operations leaders who have been sold to for thirty years and can spot vendor language instantly, so clarity and authenticity win every time. Experience in, or marketing to, manufacturing or another technical, regulated industry is a significant advantage.

Essential Duties:

• Positioning & Messaging:
  Own portfolio-level positioning and messaging across ProShop and Chip, and make sure it holds from the website to the demo to the renewal conversation. What a thing is called, what it does, and who it’s for should mean the same thing in every room.
• Packaging & Pricing:
  Own the product vocabulary and partner with Product and Finance on how new capabilities are bundled and priced — including how we introduce change to an existing install base without inserting confusion.
• Go-to-Market Strategy & Launch:
  Set the launch strategy and tiering model for new products and features, from a full category launch down to a release note, and orchestrate Product, Sales, Demand Generation, and Customer Experience to execute it.
• Market & Competitive Intelligence:
  Instrument and largely automate a competitive intelligence practice — competitor monitoring, win/loss analysis from call and CRM data, and battlecards the sales team actually opens — and feed what you learn back into product strategy, not just into sales collateral.
• Voice of Customer & Research:
  Partner with Product on our first-party research program and early-access customer cohorts as instruments for learning about the market. Turn what customers tell us into positioning, roadmap input, and evidence we can publish.
• Enablement Content & Narrative:
  Work with Enablement on ensuring our strategic narrative flows through, on how we frame our demos and calls to anchor in value, on how to handle objections, and proving proof points that go-to-market teams run on.

Required Qualifications:

• 7+ years in B2B tech product marketing
• Proven experience being a member of or owning and scaling a product marketing function
• Track record of leading successful go-to-market launches and cross-functional initiatives that moved pipeline and win rate
• Strong command of B2B buyer journeys, personas, and value-based messaging, with the ability to translate technical products into business outcomes
• Direct experience marketing an AI or data-driven product to a non-technical buyer
• Comfort driving or heavily influencing pricing and packaging decisions
• Executive presence and exceptional writing, presentation, and storytelling skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience

You'll Thrive at ProShop if you:

• Take end-to-end ownership of the product marketing function
• Write well and often — much of this job is deciding what the company’s words are
• Are curious about how things actually get made, and would happily spend a day or many days on a machine shop’s floor
• Blend analytical rigor with creative storytelling in equal measure
• Operate comfortably both strategically and in tactical execution mode
• Do your best work in a fast-paced, growth-stage environment and have a high tolerance for ambiguity

Working Conditions:

• Prolonged periods of sitting at a desk and working on a computer.
• Must have access to reliable internet that can handle video calls and space to have confidential calls. 

Salary Range

This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.

$135,000 - $195,000 USD/CAD Annually

Why You'll Love Working at ProShop

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.