Director of Instructor Performance

DIRECTOR OF INSTRUCTOR PERFORMANCE, PART-TIME (REMOTE)

ABOUT OUR COMPANY

At The Collective Studios, we believe fitness is about more than movement — it’s about transforming lives, building meaningful connections, and creating a community where people thrive. We’re redefining the boutique fitness experience through exceptional instruction, inspiring spaces, and an unwavering commitment to health, wellness, and joy. Every class, every connection, and every experience is an opportunity to make a lasting impact.

Our commitment to excellence has earned The Collective Studios recognition as one of New Hampshire’s leading boutique fitness destinations, including Best Independently Owned Fitness Center (Best of NH, 2025 & 2026), Best Place to Workout (Hippo Best of the Best, 2024–2026), Best Indoor Cycling Studio (Union Leader Readers’ Choice, 2026), and Mariana Tek’s 2025 Community Choice Award. With two distinctive studios, innovative programming, and a growing community, we’re proud of what we’ve built — and even more excited about what’s ahead.

Behind our success is a passionate team of individuals who bring our mission to life every day. We foster a culture of collaboration, creativity, personal growth, and shared success — where every team member has the opportunity to make a meaningful impact.

We're not just building a fitness community. We're building a movement. And we'd love for you to be part of it.

ABOUT THE ROLE

At The Collective Studios, our instructors aren’t just teaching classes—they’re creating powerful moments of growth, connection, and transformation. As we expand across locations and formats, we’re seeking a strategic, people-focused, and business-minded Director of Instructor Performance to lead the growth, effectiveness, and long-term success of our instructional organization.

This part-time leadership role is responsible for overseeing our Regional Senior Instructor team and driving the people, performance, and operational strategies that support a thriving instructor community. Serving as the leader of the instructional function, this individual will develop strong leaders, build scalable talent systems, establish performance accountability, and ensure instructor success is closely aligned with company-wide business objectives.

Rather than serving as the technical expert across every format, the Director will empower Regional Senior Instructors to lead modality-specific education, teaching standards, and instructor development. The Director will provide strategic oversight, identify organizational needs, establish clear expectations, and ensure the right resources and development opportunities are in place to support continued excellence.

This role is ideal for an experienced people leader who thrives at the intersection of talent development, operational strategy, and business performance. The successful candidate will be equally comfortable coaching leaders, analyzing performance trends, navigating challenging personnel conversations, and building systems that allow a growing team to succeed.

Reports to: Founder/CEO

Oversees: Regional Senior Instructor Team

Employment Status: Part-Time/Hourly

Location: Remote

Expected Hours: 15-20/week

Responsibilities:

INSTRUCTOR PERFORMANCE & TEAM LEADERSHIP

• Oversee all Regional Senior Instructors and ensure consistent, values-aligned leadership across their respective teams.

• Guide Regional Senior Instructors in performance tracking, class audits, feedback delivery, and development planning for instructors.

• Set instructor-related KPIs in alignment with studio business goals (e.g. class utilization, intro offer conversion, client retention).

• Regularly review and analyze schedule performance data to identify growth opportunities, coverage gaps, and optimization levers.

• Provide coaching, mentorship, and accountability to support Regional Senior Instructors in achieving leadership excellence.

• Establish clear leadership expectations, performance standards, and consistent accountability practices across the instructional organization.

• Provide guidance on people management, including performance conversations, conflict resolution, employee engagement, and addressing underperformance.

• Oversee the instructor performance management process, ensuring Regional Senior Instructors consistently evaluate, coach, and support their respective teams.

• Identify emerging leaders and develop succession plans and advancement pathways to support organizational growth.

INSTRUCTOR HIRING, ONBOARDING & INTEGRATION

• Lead talent strategy for instructor hiring across all formats and locations in partnership with Regional Senior Instructors and Studio Managers.

• Maintain and evolve onboarding processes, documentation, and integration systems to ensure consistency and excellence.

• Identify and cultivate top instructor talent through partnerships, networking, and internal growth pipelines.

• Anticipate future instructor staffing needs and establish recruitment priorities in partnership with Regional Senior Instructors and Studio Operations.

• Oversee consistent hiring and selection processes while relying on Regional Senior Instructors to assess format-specific technical competency.

• Establish clear development and advancement pathways for instructors pursuing Lead Instructor, Senior Instructor, and Regional Senior Instructor opportunities.

• Monitor instructor retention, engagement, and overall talent health, proactively addressing organizational challenges and opportunities.

EDUCATION, TRAINING & CONTINUED DEVELOPMENT

• Partner with Regional Senior Instructors to identify educational needs, skill gaps, and professional development opportunities across the instructor organization.

• Establish expectations and accountability for ongoing instructor education, mentorship, and technical development, while empowering Regional Senior Instructors to own modality-specific curriculum and education delivery.

• Support Regional Senior Instructors in creating and executing format-specific education plans that align with company standards, instructor needs, and business priorities.

• Coordinate company-wide development priorities, education calendars, and shared learning opportunities in collaboration with Regional Senior Instructors.

• Monitor participation, completion, and effectiveness of instructor development initiatives to ensure educational investments translate into improved performance and instructor growth.

• Work cross-functionally to embed instructor education within broader business initiatives (e.g. class launches, seasonal challenges, retreat prep).

• Identify opportunities for cross-format collaboration, external education partnerships, and professional development resources.

• Ensure Regional Senior Instructors have the tools, resources, and support necessary to maintain instructional excellence within their respective formats.

Note: Modality-specific curriculum design, technical teaching standards, and hands-on instructional education are led by Regional Senior Instructors, with strategic oversight and organizational support from the Director.

CROSS-FUNCTIONAL STUDIO COLLABORATION

• Partner with the Director of Marketing & Content to align instructor visibility, campaign planning, and promotional participation with marketing objectives.

• Collaborate with Regional Senior Instructors, Studio Managers, and operations teams to ensure class schedule, coverage, and experience align with performance expectations and client demand.

• Present insights, proposals, and performance reports to the CEO to drive strategic decision-making for the instructing vertical.

• Establish clear communication and collaboration practices between Regional Senior Instructors, Lead Instructors, and Studio Managers.

• Support new studio openings, format expansions, and organizational growth through instructor workforce planning, leadership development, and talent readiness.

• Identify cross-functional challenges affecting instructor performance and proactively develop solutions with relevant department leaders.

CULTURE, COMMUNITY & BRAND REPRESENTATION

• Champion a culture of feedback, support, and continuous learning across the instructor team.

• Ensure all instructors embody The Collective Studios’ teaching standards, client experience values, and team ethos.

• Represent the studio brand internally and externally with authenticity, professionalism, and leadership presence.

• Build a positive, high-performing instructional culture grounded in trust, accountability, communication, and professional growth.

• Ensure consistent application of instructor policies, expectations, performance processes, and leadership practices across all locations.

• Support Regional Senior Instructors in cultivating engaged, connected, and motivated instructor teams.

• Continuously evaluate the instructional organizational structure, recommending adjustments to leadership roles, reporting relationships, and management systems as the company grows.

QUALIFICATIONS

• 5+ years of experience in people management, team leadership, talent development, or operations, preferably within the fitness, wellness, hospitality, or service industries.

• Proven track record in leading managers or team leaders and driving measurable improvements in team performance, engagement, and accountability.

• Strong understanding of studio operations, scheduling systems, and KPIs such as class utilization and conversion rates.

• Experience with recruitment, hiring, onboarding, performance management, and employee development.

• Exceptional communication and relationship-building skills; able to lead with empathy, clarity, and confidence.

• Comfortable collaborating cross-functionally and presenting performance data to executive leadership.

• Deep passion for movement, client experience, and building high-performing, high-integrity teams.

• Strong organizational and systems-building skills, with the ability to establish scalable processes across multiple teams or locations.

• Proven ability to coach leaders, navigate difficult conversations, and manage personnel challenges with empathy, professionalism, and sound judgment.

• Comfortable working independently, prioritizing competing needs, and managing responsibilities within a part-time leadership schedule.

• Technical mastery of every instructional format is not required. The ideal candidate brings strong people leadership and business management expertise, along with the ability to empower and collaborate with format-specific instructional leaders.