Director of Growth Marketing

To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience!

• Sets and executes the annual member-growth strategy across the full lifecycle, with quarterly priorities aligned to Peak’s goals.  
• Owns and allocates the growth marketing budget, optimizing spend against return. 
• Reports progress against growth targets to the SVP of Marketing & Internal Communications and leadership on a regular cadence. 
• Plans, launches, and optimizes integrated campaigns across paid search, paid social by platform, SEO, display/retargeting, email, streaming, direct mail. 
• Leads go-to-market for new products, features, rates, and offers, from positioning through channel execution. 
• Builds and runs lifecycle and trigger programs (onboarding, cross-sell, win-back) that deepens member relationships and grow share of wallet. 
• Defines, tracks, and reports the metrics that govern this role (e.g., net new members, CAC, cost per funded account, conversion rate, ROAS, share of wallet). 
• Owns a continuous testing roadmap across creative, audience, offer, and channel, and scale what wins. 
• Partners with the Marketing Analyst, Digital agency, and Business Intelligence to turn campaign and member data into decisions. 
• Operates and improves Peak’s marketing technology stack: HubSpot Marketing, PowerBI, Microsoft Copilot, Google Analytics, and additional analytics and advertising platforms. 
• Partners with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution. 
• Ensures all marketing meets credit-union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules). 
• Leads and develops a team of direct reports plus agency and contractor partners; sets goals, coaches, and builds a culture of experimentation and accountability. 
• Collaborates across product, retail/branch, digital, and IT to deliver programs on time. 
• All other duties as assigned.  

• Makes data-driven decisions and translates complex data into strategy.  
• Full-funnel growth expertise across acquisition, lifecycle, and retention. 
• Proficiency with marketing automation, CRM, and web analytics platforms. 
• Command of paid and organic channels and the metrics behind each (CAC, ROAS, conversion rate, LTV). 
• Budget management and the ability to calculate and improve ROI. 
• Strong project management; runs multiple programs simultaneously. 
• Excellent written and verbal communication and presentation skills. 
• Working knowledge of credit-union and lending compliance requirements. 
• Comfort with experimentation, testing design, and basic statistical reasoning. 
• Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred. 
• Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred.  

Peak Credit Union participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States.

For more information on E-Verify, please click here: E-Verify Participation Poster English and Spanish

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Peak Credit Union is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email Careers@peakcu.org.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Careers@peakcu.org. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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When you apply to a job on this site, the personal data contained in your application will be collected by Peak Credit Union. Your personal data will be processed for the purposes of managing the Credit Union’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under state and federal law. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by the Credit Union to help manage its recruitment and hiring process. Your personal data will be retained by the Credit Union as long as the Credit Union determines it is necessary to evaluate your application for employment and as required under applicable state and federal law. Greenhouse is under contractual obligation to keep such information confidential, and the Credit Union’s privacy practices comply with all applicable state and federal laws.