Director, Analytics

Client & Strategic Relationships

• Serve as a senior strategic advisor to clients, shaping how they think about analytics, testing, and data-driven decision-making

• Build and grow long-term client relationships, identifying opportunities to expand scope and deepen engagement

• Represent the practice in high-stakes client conversations, including escalations and renewals

• Present findings and recommendations to senior marketing and client leadership in a way that drives decisions

Measurement Strategy & Technical Leadership

• Lead measurement strategy workshops with clients to define goals, KPIs, and analytics approach

• Lead project teams through delivery, staying hands-on with the technical work alongside the team

• Define the technical design of Adobe Analytics and CJA implementations, including reviewing documentation and making recommendations to project teams

• Maintain deep, hands-on expertise in Adobe Analytics and CJA, including advanced reporting, segmentation, calculated metrics, and Workspace analysis

• Guide analytics implementation and tagging strategy, including data layer design and QA, to ensure clean, reliable data capture

• Oversee and contribute directly to test-and-learn programs and experimentation strategy using Adobe Analytics, CJA, and Adobe Target

• Set standards and best practices for analytics strategy, dashboarding, and reporting across the team

• Review and elevate the quality of insights, dashboards, and narratives coming out of the team before they reach clients

• Support multi-solution project teams working across the broader Adobe stack, including AJO and RT-CDP, ensuring analytics work aligns with the wider platform strategy

• Stay current on the Adobe Experience Platform ecosystem (RT-CDP, AJO, Target) and identify where these solutions fit into client strategy

Team & Business Development

• Lead a team of direct reports as a competency leader; mentor consultants on both technical skills and consulting craft, including communication, diplomacy, and navigating ambiguity

• Support resourcing and staffing decisions for analytics engagements within your remit

• Contribute to proposals, scoping, and pricing for new and existing client engagements

• Represent the practice externally through conferences, blogs, webinars, or industry events

Preferred Qualifications

1. 8+ years of hands-on experience with Adobe Analytics and Adobe Customer Journey Analytics

2. 8+ years in an agency or client-facing consulting environment, with prior experience in a senior or lead consulting role

• A track record of building trust with client stakeholders and shaping strategy at a senior level

• Experience leading project teams and, ideally, mentoring or managing consultants or analysts directly

• Strong business acumen, with experience contributing to proposals, scoping, or account growth

• Excellent written and verbal communication skills, with the ability to lead workshops and present to senior stakeholders

• Strong understanding of analytics implementation, tagging, data layer architecture, and data governance best practices

• Experience defining technical design and documentation for analytics implementations

• Experience designing and leading measurement strategy, including KPI frameworks and test-and-learn programs

• Adobe Analytics and/or CJA certification a plus

• Experience with Adobe Target and other AEP solutions (RT-CDP, AJO) a plus

Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.