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AI Summary
The Demand Generation Manager will own the strategy for customer acquisition across paid, owned, and earned channels to drive pipeline growth. They will collaborate with sales and marketing teams to optimize funnel performance, manage campaign budgets, and implement data-driven experiments.
About Dynatron
Dynatron is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealership service departments. Our analytics, automation, and AI-powered workflows help service leaders improve profitability, increase operational efficiency, and make smarter business decisions.We're scaling rapidly, fueled by strong customer success, expanding product innovation, and growing market demand. As we continue to accelerate growth, demand generation plays a critical role in building predictable pipeline and driving revenue.
The Opportunity
We're looking for a strategic, data-driven Demand Generation Manager to own pipeline generation across the customer acquisition funnel.The Demand Gen Manager is responsible for generating new business marketing leads, moving them through the marketing funnel and converting them into sales leads. This role will own all the current Dynatron Demand Gen programs, including paid social, search, trade media, webinars, content syndication and will help develop new channels for lead growth. With a focus on marketing lead to sales lead conversion, this role will work closely with other Marketing team members to get the most out of all our programs.
What You'll Do
Demand Generation Strategy
- Own Dynatron's demand generation strategy across paid, owned, and earned channels.
- Develop integrated campaigns that generate qualified pipeline aligned to revenue goals.
- Identify, test, and scale new acquisition channels that improve lead quality and marketing efficiency.
- Continuously optimize channel performance through experimentation, measurement, and iteration.
Pipeline Generation & Funnel Optimization
- Design programs that move prospects efficiently through the marketing funnel from awareness to qualified sales opportunity.
- Improve MQL-to-SQL conversion through thoughtful nurturing strategies and campaign optimization.
- Partner closely with the SDR team to improve lead quality, outreach sequencing, and conversion performance.
- Analyze funnel performance to identify friction points and opportunities for increased pipeline velocity.
Cross-Functional Partnership
- Collaborate with Brand, Content, Product Marketing, and Creative teams to develop compelling campaign assets and landing pages.
- Partner with Sales, SDRs, Customer Success, and Marketing Operations to ensure alignment on messaging, lead quality, and campaign performance.
- Work with external agencies and strategic partners to expand campaign execution and accelerate testing.
Performance Measurement & Optimization
- Monitor, analyze, and report on campaign performance across all acquisition channels.
- Manage demand generation budgets to maximize return on investment.
- Track and improve key growth metrics, including MQLs, SQLs, conversion rates, CAC, ROAS, and pipeline contribution.
- Build a culture of experimentation through ongoing A/B testing and data-driven optimization.
What You Bring
Demand Generation Expertise
- 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
- Experience partnering with outside agencies to accelerate testing and execution
- Experience with content syndication platforms, trade media, and association marketing
- Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Experience managing marketing campaign budgets
- Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
- Experience with Hubspot required
- Experience with SFDC required, experience with SugarCRM preferred
- Experience with WordPress, basic HTML, Zapier, Typeform preferred
- Knowledge of the automotive industry a plus.
Marketing Technology & Analytics
- Hands-on experience with HubSpot and Salesforce (SugarCRM experience is a plus).
- Strong understanding of marketing attribution, funnel analytics, campaign measurement, and ROI reporting.
- Experience managing paid acquisition platforms including Google Ads, LinkedIn Ads, and other digital advertising channels.
- Familiarity with marketing automation, CRM workflows, landing page optimization, and campaign analytics.
Growth Mindset
- Naturally curious with a passion for experimentation and continuous optimization.
- Comfortable making decisions based on data rather than assumptions.
- Strong analytical skills with the ability to translate insights into action.
- High degree of ownership and accountability for business outcomes.
Collaboration & Communication
- Excellent communication and project management skills.
- Experience partnering effectively across Marketing, Sales, Product, and Customer Success organizations.
- Ability to manage multiple initiatives in a fast-paced, high-growth environment.
Preferred Qualifications
- Experience with content syndication, industry publications, and association marketing.
- Familiarity with WordPress, Zapier, Typeform, and basic HTML.
- Experience marketing into the automotive industry is a plus but not required.
What Success Looks Like
Successful Demand Generation Managers at Dynatron:- Generate qualified marketing leads through new paid, owned and earned channels to support our aggressive growth plans
- Optimize and expand existing channels to generate more leads, improve conversion rates and ROI
- Identify and test new Demand Gen channels and programs that drive new leads
- Manage outside vendors who help execute specific paid advertising campaigns
- Working with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance
- Working with Marketing Ops to report on and identify areas for conversion improvement
- Partner with your other Demand Gen team members to coordinate campaign calendars, share insights, and optimize performance across channels.
- Measure, analyze, and report on demand gen channel performance and ROI.
- Continuously test and iterate to improve conversion rates and pipeline velocity.
- Manage budget allocation across demand gen programs and channels.
Compensation & Benefits
Benefits Include:- Comprehensive health, dental, and vision insurance
- Equity participation through Dynatron's Equity Incentive Plan
- 401(k) with competitive company match
- Flexible vacation policy and 11 paid holidays
- Employer-paid short- and long-term disability and life insurance
- Home office setup support
- Remote-first working environment built on autonomy, accountability, and flexibility
- Ongoing professional development opportunities
Why Dynatron
- Own demand generation strategy for a rapidly growing B2B SaaS company.
- Directly influence pipeline growth and revenue generation.
- Work alongside collaborative Sales and Marketing leaders focused on measurable outcomes.
- Remote-first culture built on autonomy, accountability, and continuous improvement.
- Opportunity to help shape the next phase of Dynatron's growth.
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