Customer Growth Strategist

About the role

Docket builds AI agents that become part of a B2B company's demand gen engine. Our Website Agent turns anonymous traffic into qualified conversations, Agent Qualified Leads (AQLs) and booked meetings, and we expand into ABM, inbound automation, paid ads acceleration, technical docs and product-led growth.

We're hiring a Customer Growth Strategist to join our Customer Success team. You've run demand gen yourself. Now you'll sit beside our customers' marketing leaders and help them get the most pipeline out of Docket: where it fits in their stack, which accounts and audiences to go after, which campaigns and content to build, and which agent to add next.

This is a strategic advisor role, not a campaign execution role. You'll work alongside our Customer Success Managers, who own each customer relationship day to day. You'll sit in Customer Success, not Marketing: you won't run Docket's own campaigns; you'll help our customers run theirs.

What you'll do

• Plan with customers: run demand gen discovery with marketing leaders, map their stack and funnel, and show where Docket drives the most pipeline

• Turn agent data into strategy: use what buyers ask, which accounts engage and where traffic leaks to shape positioning, content, campaigns and ABM lists

• Lead the next agent: build the plan for each customer's next agent type (ABM, inbound, paid ads, technical docs, PLG) and get it live

• Prove ROI: tie agent results to pipeline, cost per lead and return on ad spend in quarterly Value Reviews

• Drive expansion: spot growth opportunities and build the business case with the VP of Customer Success

• Feed proof to Marketing: surface the strongest results for case studies and testimonials

• Make the team better: create playbooks and templates the Customer Success team uses across every account

• Run on AI yourself: use AI tools and Docket's own agent data to build strategy, reports and playbooks fast

What success looks like in year one

• Every customer in the expansion stage has a next-agent plan, and most have a second agent live

• Every quarterly Value Review shows pipeline and ROI where we have CRM and ad data

• The accounts you support produce a set share of Docket's expansion pipeline, against a target agreed in your first 30 days

• Customer marketing leaders see you as a peer, and ask for you by name

• The team runs your playbooks without you in the room

Who you are

• 6+ years in B2B SaaS demand generation, including time as a demand gen manager or director

• Hands-on with ABM, paid media, content and SEO/AEO, and marketing attribution

• You've owned a pipeline number and can explain what moved it

• Fluent in HubSpot or Salesforce, and comfortable pulling and reading your own data

• Credible in front of a CMO: you lead with insight and numbers, not features

• Curious about AI and how it changes the funnel

• Clear writer and presenter; turns data into a story and a decision

Nice to have

• Experience with conversational marketing, intent data or ABM platforms (6sense, Demandbase, Clay)

• Agency or consulting experience advising several companies at once

• Experience selling to or working in a startup