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The Country Manager will lead local marketing and commercial strategies to drive brand growth and customer acquisition in the New Zealand online gaming market. They are responsible for managing budgets, optimizing performance metrics, and ensuring all activities comply with local regulatory standards.
Ready to take full ownership of a high-growth market?
We’re looking for an experienced Country Manager to lead brand growth, customer acquisition, and commercial performance across New Zealand within the online gaming industry.
What you’ll do:
• Lead the local marketing and commercial strategy across TV, radio, digital, affiliates, PR, sponsorships, CRM and more
• Adapt global campaigns to resonate with the New Zealand market
• Own marketing plans, budgets, targets and market performance
• Manage media, creative and agency partnerships and commercial negotiations
• Analyse ROI, CPA and acquisition metrics to optimise performance
• Lead local brand development and customer acquisition initiatives
• Ensure all marketing activity meets local regulatory and responsible advertising standards
• Collaborate with international teams to drive sustainable market growth
What you bring:
✅ 5+ years in senior marketing or commercial leadership
✅ 3+ years in New Zealand’s B2C online gaming industry
✅ Proven experience launching brands and driving rapid market growth
✅ Strong knowledge of the NZ media and advertising landscape
✅ Experience managing significant marketing budgets and external agencies
✅ Strong commercial, analytical and leadership skills
📍 Remote – New Zealand
💼 Full-time
🚀 Lead the market. Shape the strategy. Drive the growth.
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