Content Lead

Pocket FM is seeking a Content Lead to drive the creative strategy, writing, and localization of serialized audio fiction for Indonesian audiences. This role will lead the adaptation of English-language stories into compelling Bahasa Indonesia content, ensuring strong storytelling, cultural relevance, and audience engagement.

You'll manage a team of writers and editors, oversee story development across multiple series, and use AI tools, audience data, and creative feedback to continuously improve content quality and performance.

We're looking for a hands-on creative leader with strong fiction writing and editorial experience, a deep understanding of episodic storytelling, and the ability to build scalable content workflows.

• Lead the creative strategy, writing, and editorial direction for Pocket FM's Bahasa Indonesia serialized fiction across genres including romance, romantasy, fantasy, thriller, and drama.

• Oversee English-to-Bahasa Indonesia localization and creative adaptation, ensuring natural dialogue, cultural relevance, and preservation of the original story's emotional impact.

• Develop and improve episodic storytelling, including strong hooks, pacing, character arcs, cliffhangers, and emotional payoffs that drive audience retention.

• Lead, mentor, and manage writers, editors, and localization specialists, providing actionable creative feedback and maintaining high editorial standards.

• Review and refine scripts, identifying storytelling weaknesses and improving dialogue, plot structure, character development, and overall narrative quality.

• Implement AI-assisted writing, localization, and editing workflows to improve content quality, speed, and efficiency.

• Analyze audience engagement, retention metrics, and listener feedback to make data-driven creative decisions and improve story performance.

• Build scalable editorial processes, writing guidelines, story bibles, and quality-control systems to ensure consistency across series.

• Manage writing schedules, production deadlines, and script delivery across multiple active shows.

• Collaborate with Production, Product, Marketing, and other cross-functional teams to support content launches and ongoing performance optimization.

• Identify emerging storytelling trends, popular genres, and audience preferences to inform content selection and development in Indonesia.

• Proven experience in fiction writing, screenwriting, television writing, serialized fiction, audio storytelling, or other narrative-driven entertainment.

• Strong understanding of episodic storytelling, including narrative structure, pacing, cliffhangers, character development, and emotional engagement.

• Experience writing, editing, or developing fictional content, ideally in romance, romantasy, fantasy, thriller, drama, or similar genres.

• Experience creatively adapting or localizing English-language fictional content into Bahasa Indonesia, beyond direct translation.

• Excellent Bahasa Indonesia writing and editing skills, with strong English proficiency and an understanding of Indonesian cultural nuances and audience preferences.

• Experience managing and developing creative teams, including writers, editors, or freelancers, with responsibility for creative quality and performance.

• Hands-on experience using AI tools or large language models for writing, localization, editing, or content development.

• Demonstrated ability to use audience data, retention metrics, or qualitative feedback to make creative changes and improve content performance.

• Strong editorial judgment, with the ability to identify storytelling weaknesses and provide clear, actionable feedback.

• Experience managing multiple content projects, editorial workflows, and production deadlines in a fast-paced environment.

• Familiarity with Indonesian entertainment, digital fiction, television, streaming, or serialized storytelling platforms.

• Strong communication, collaboration, and organizational skills, with a passion for creating engaging fiction for Indonesian audiences.