Channel Marketing Manager

 Posted 6 months ago
     
5-10 years experience
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AI Summary

The Channel Marketing Manager will evaluate and improve existing channel marketing strategies while launching new products within the professional channel. They will collaborate with various departments to optimize marketing campaigns and support sales growth.
Benefits:
  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Health insurance
Responsibilities:

  • Evaluate and improve existing channel marketing strategies.
  • Proficient in launching new products within the professional channel
  • Develop new channel marketing strategies and implementing marketing plans.
  • Target specific channels to promote products and services.
  • Optimizing marketing campaigns to improve their return on investment (ROI)
  • Analyzing campaign results 
  • Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments
  • Manage process, policies and procedures for setting/maintaining pricing
  • Work closely with Category Marketing for tool development
  • Collaborate with sales to support customer needs to drive sales growth.
  • Work with category marketing on new product launches 
  • Support distribution in store point of purchase
  • Support for Marketing Development Fund program
  • Management of literature repository
 
Required Skills
 
  • Familiarity with industry (HVAC, Residential new construction, smart home, etc.)
  • Understanding of B2B sales, distributor channels, and associated pricing models
  • Ability to plan, organize, control, and coordinate multiple activities
  • Ability to communicate clearly in both verbal and written formats to all stakeholders
  • Ability to present in person to senior leadership teams and other key stakeholders
  • Ability to develop and maintain relationships with all stakeholders, including finance leaders, sales leaders, category marketing, leaders, law department leaders, product development, and engineering 
  • Strong knowledge of MS Office applications, including Excel, Word, PowerPoint, etc.
  • Familiarity with SFDC SAP/HANA and/or similar enterprise ERP systems 
  • Deadline focused
  • Understanding of market development funds
Prerequisites:

  • Candidate shall have minimum of 5 years' experience with B2B sales and marketing, demand generation, and/or distribution channel management  
  • Expertise in Salesforce.Com, Tableau toolsets, and related MRP systems is highly prized
  • Expertise in team building / supervisory skills
  • Ability to demonstrate required skills listed above.  
  • Bachelor’s degree or higher, or equivalent knowledge/experience

Flexible work from home options available.

Compensation: $120,000.00 per year




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