Digital Marketing Manager

Position Summary

AUIB is seeking a results-driven Digital Marketing Manager to lead digital marketing initiatives that support student recruitment and enrollment growth. The role is responsible for managing digital campaigns, optimizing lead generation performance, analyzing marketing data, and maximizing return on investment across digital channels.

Key Responsibilities

1. Digital Strategy & Campaign Planning: Develop and implement digital marketing plans aligned with enrollment growth objectives and target audiences.
2. Campaign Execution & Optimization: Manage and optimize campaigns across Google, social media, and other digital platforms to maximize lead generation and conversions.
3. Budget & Performance Management: Allocate and optimize digital marketing budgets while tracking ROI, cost per lead, and campaign effectiveness.
4. Data Analytics & Reporting: Monitor campaign performance, maintain dashboards, and provide regular reports and insights to leadership.
5. Lead Generation & Cross-Functional Collaboration: Ensure smooth lead flow by collaborating with CRM, Enrollment Advisory, Brand, Content, and Webmaster teams to optimize the student recruitment funnel.

Ideal Candidate Profile

1. Performance Marketing Expertise: Strong knowledge of digital channels, paid campaigns, and lead generation strategies.
2. Data-Driven Mindset: Ability to analyze campaign data and make informed optimization decisions.
3. Budget Management Skills: Proven ability to manage and optimize digital marketing spend effectively.
4. Project & Campaign Management: Capable of managing multiple campaigns and priorities in a fast-paced environment.
5. Collaboration & Communication: Strong teamwork and communication skills with the ability to work across departments and present insights clearly. 

Education and Experience

• Required Education: Bachelor’s degree in marketing, Business Administration, or a related field.
• Years of Relevant Experience: 6–8 years of experience in digital marketing or performance marketing.
• Specific Skills or Expertise: Expertise in Google Ads, Meta Ads, lead generation, campaign optimization, analytics, CRM integration, and performance reporting.
• Additional Certifications: Google Ads, Meta, or other digital marketing certifications are preferred.
• Personal Attributes: Strategic thinker, analytical, adaptable, collaborative, and committed to professionalism and student success.

#LI-REMOTE

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.

Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.

Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.

A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.

A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

Application Requirements:

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

• Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
• Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
• Identification: A valid national ID or passport is required for the application process.

Please note that applications missing any of these components will not be considered.

Candidates Shortlisted for an Interview:

If you are shortlisted for an interview, you will need to provide additional documentation:

• Educational transcripts and certifications must be translated into English.
• References: Provide contact details for three references who have either worked with you or supervised your work.