Campaign Operations Specialist

About Us:

WebEngage is an enterprise-grade customer engagement and retention platform that helps global brands across industries such as e-commerce, fintech, travel, edtech, gaming, media, and consumer apps. and turn data into measurable revenue impact.

Trusted by 800+ brands globally, we have strong presence in India, UAE, KSA, SEA, Europe and beyond.

WebEngage powers intelligent, real-time engagement across the entire customer lifecycle.

• We are built for scale.
• We are built for complexity.
• We are built for outcomes.

At our core, WebEngage is a full-stack retention operating system that combines:

• A powerful Customer Data Platform (CDP)
• Real-time behavioral segmentation and intelligence
• Omnichannel journey orchestration
• AI-driven personalization and recommendations
• Deep analytics, experimentation, and revenue attribution
• WebEngage BLACK: our AI-native layer that brings Agentic capabilities to engagement.

Role Overview:

The Campaign Operations Specialist will work closely with the LATAM customer and regional stakeholders to execute and manage marketing campaign builds, QA, and deployment for the LAC region — acting as the local point of coordination between the customer, HQ Campaign Operations, Data Analytics, and the broader account team.

Key Responsibilities:

• Work closely with the LATAM customer, including discovery calls and campaign/product walkthroughs, to understand requirements before execution
• Own end-to-end campaign execution for the LAC region during local business hours, ensuring SLAs and quality standards are met
• Lead coordination on post-onboarding engagement with the account, liaising with Account Management, Implementation,and Technical Support as needed
• Build, QA, and deploy multi-channel marketing campaigns (email, push, SMS, in-app, etc.) within the account's CDP/MarTech platform(s)
• Support smooth handoffs for the customer through different lifecycle phases (onboarding to steady-state operations to support)
• Develop and maintain relationships with key regional Marketing Agencies where campaign or localization support is needed
• Handle local administrative and localization needs — e.g., translating contracts, presentations, and campaign/promotional assets into Portuguese/Spanish
• Translate customer requirements into detailed campaign specifications, feeding back into global product/campaign templates where relevant
• Troubleshoot campaign issues, escalate platform or data concerns, and maintain documentation of processes and campaign specs
• Liaise with regional stakeholders in Spanish and/or Portuguese, and with global stakeholders in English

Experience & Skills

• Prior hands-on experience with a CDP and/or MarTech platform (e.g., customer data platforms, marketing automation, or campaign management tools)
• Experience supporting multi-country, multi-cultural enterprise clients (agency, partner, or in-house)
• Comfortable working across time zones and coordinating with a distributed team
• Strong attention to detail for campaign QA and deployment accuracy
• Professional working proficiency in English; Spanish and/or Portuguese 
• Based in Brazil

Nice to Have

• Experience specifically on enterprise CDP/MarTech stacks used by large financial services or B2C clients
• Prior experience in a dedicated, client-facing account role supporting a single large enterprise customer