Business Development Representative

We are seeking a driven and results-oriented Outbound Sales Development Representative (SDR) to join our growing team. This role focuses exclusively on outbound prospecting to identify and create qualified sales opportunities. As an Outbound SDR, you will be on the front line of our sales efforts—researching target accounts, engaging decision-makers, and setting the stage for successful sales conversations that drive revenue growth. 

Key Responsibilities:

Outbound Prospecting 

• Identify high-potential prospects through research, data analysis, and targeted account lists. 

• Conduct personalized outreach via phone, email, and social media to generate interest in the company’s solutions. 

• Qualify leads through discovery conversations to understand needs, pain points, and fit. 

• Schedule discovery calls or product demonstrations for the sales team. 

Account Research & Targeting 

• Develop a deep understanding of target industries, personas, and buying triggers. 

• Leverage tools like LinkedIn Sales Navigator, CRM, and market intelligence platforms to identify new opportunities. 

Collaboration & Communication 

• Partner with the marketing team to refine outbound messaging and campaigns. 

• Work closely with account executives to prioritize accounts and develop targeted outreach strategies. 

• Share insights from conversations and market research to inform sales and marketing initiatives. 

Performance Metrics 

• Meet or exceed monthly and quarterly KPIs for outreach volume, meetings booked, and qualified opportunities. 

• Maintain accurate activity and lead records within the CRM. 

Qualifications:

Experience 

• 1+ years of experience in outbound sales development, lead generation, or business development. 

• Proven success in cold calling, email prospecting, and social selling. 

• Experience with CRM platforms like Salesforce and sales engagement tools (e.g., Outreach, Salesloft) preferred. 

• Education, learning and development, or tech sales experience a plus. 

Skills: 

• Strong communication skills, both verbal and written, with the ability to engage senior decision-makers. 

• Excellent research and organizational skills, with attention to detail in targeting and messaging. 

• Self-motivated and driven to hit and exceed goals. 

• Comfortable working independently while collaborating within a team environment. 

Education: 

• Bachelor’s degree in business, marketing, or a related field preferred; equivalent professional experience will be considered. 

Work Environment: 

• Travel may be required. 

• Litmos is proud to be a remote-only company with employees across the country. 

• Flexibility in working hours may be required to reach prospects in different time zones. 

Salary:- £30,000 - £40,000 base plus £12,500 - £17,000 commissions