The Business Development Manager will identify, pitch, and onboard new demand partners while managing the full sales cycle to drive commercial growth. They will also build strong relationships with agencies and advertisers to ensure long-term programmatic spend and campaign success.
This is a remote position.
We are looking for a Demand Business Development Manager / Agency Partnerships Manager. The role will focus on identifying and onboarding new demand partners, building strong relationships with agencies and advertisers, and driving campaign spend and long-term commercial growth.
This is an opportunity to take ownership of the full partnership lifecycle and directly contribute to the growth of Company's programmatic advertising business.
Your Duties:
Identify, prospect, pitch, and onboard new direct demand partners, including major agency holding groups, independent agencies, and direct advertisers.
Build and manage a strong pipeline through outbound outreach, existing industry relationships, referrals, networking, and industry events.
Own the full sales cycle from prospecting and needs discovery through proposal, commercial negotiation, campaign launch, and spend scaling.
Translate advertiser and agency requirements into relevant programmatic solutions and commercial proposals.
Present Bridgent's inventory, audience capabilities, and programmatic solutions in a way that directly addresses partner needs.
Negotiate commercial terms, pricing, payment conditions, and partnership agreements while maintaining healthy platform economics.
Work closely with Account Management, Supply, Product, and Tech teams to successfully launch campaigns and ensure access to relevant inventory.
Monitor partner performance and identify opportunities to increase budgets, launch additional campaigns, expand formats or geographies, and grow long-term spend.
Build and maintain strong relationships with agencies and advertisers, positioning Bridgent as a trusted long-term programmatic partner.
Maintain accurate pipeline and partnership information within CRM and prospecting tools.
Track acquisition, spend, revenue, and other commercial performance metrics.
Stay informed about developments in programmatic advertising, digital media buying, and privacy regulations.
Support continuous improvement of Bridgent's agency and advertiser acquisition processes.
Requirements
5+ years of experience in Business Development, Programmatic Sales, Agency Partnerships, Advertiser Acquisition, or a similar commercial role within AdTech.
Strong understanding of digital and programmatic media buying.
Proven experience independently sourcing, pitching, negotiating, and closing new agency or direct advertiser partnerships.
Existing network across media agencies, DSPs, brands, and relevant advertising decision-makers.
Strong understanding of advertising budgets, media planning cycles, campaign objectives, and performance metrics such as CPM, CPC, CPA, ROAS, reach, and viewability.
Experience with programmatic buying models and formats, including display, video, mobile, CTV, open auction, PMP, and programmatic guaranteed.
Ability to translate advertiser objectives and campaign briefs into relevant programmatic solutions and commercial proposals.
Experience launching or scaling agency and advertiser partnerships across Tier 1 markets.
Strong presentation, negotiation, and relationship-management skills.
Confidence communicating with senior agency and brand stakeholders.
Familiarity with digital advertising privacy requirements, including GDPR, CCPA, COPPA, and relevant regional regulations.
Experience using CRM and prospecting tools such as HubSpot, Apollo, and LinkedIn Sales Navigator.
Analytical, self-driven, and commercially focused approach.
Ability to independently manage a sales pipeline and deliver against acquisition, spend, and revenue targets.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
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Marketing Manager
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