The Business Development Manager is responsible for identifying and securing partnerships with senior living communities to expand the Live 2 B Healthy brand. They will manage ongoing client relationships, track sales performance, and collaborate with the marketing team to drive lead generation.
Position Summary:
The Business Development Manager plays a key role in expanding the reach of the Live 2 B Healthy brand by identifying, engaging, and securing partnerships with senior living communities. This individual is responsible for growing revenue through B2B relationship-building and strategic sales initiatives while also supporting long-term client retention.
Key Responsibilities:
Prospect & Close New Business: Identify and engage potential senior living communities to introduce the Live 2 B Healthy wellness program. Conduct presentations, build relationships with executive directors and wellness staff, and secure signed service agreements.
Relationship Management: Develop and nurture strong, ongoing relationships with key decision-makers at partner communities to ensure client satisfaction and identify opportunities for expansion.
Lead Generation & Marketing Collaboration: Partner with the marketing team to develop and execute outreach campaigns, attend industry events and follow up on generated leads to grow community interest.
Client Retention & Engagement: Monitor program success metrics and satisfaction at active locations. Coordinate with trainers and community contacts to ensure consistent service quality and resolve any issues promptly.
Reporting & Sales Tracking: Maintain accurate records of contacts, meetings, proposals, and signed agreements in CRM. Report weekly on sales activity, pipeline progress, and closed business.
Community & Market Knowledge: Stay informed about local senior living communities, industry trends, and competitor offerings to effectively position Live 2 B Healthy in the market.
Qualifications:
Proven experience in sales, business development, or relationship management—preferably in senior living, healthcare, wellness, or fitness
Excellent communication and interpersonal skills
Strong organizational and time management abilities
Ability to work independently and collaborate with a small team
Familiarity with CRM systems and basic reporting tools
Passion for health, wellness, and improving quality of life for seniors
Preferred:
Experience working with senior living communities or in a franchise environment • Background in the health & wellness or fitness industry
Compensation:
Base salary plus commission structure or bonus opportunities (to be determined by franchise owner).
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
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