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About the Role

HOA Sales is seeking a high-performing Business Development Manager to lead, coach, and optimize a team of Business Development Representatives (BDRs). This role is responsible for driving outbound performance, improving conversion quality, enforcing operational discipline, and building a high-accountability sales development culture.

This role directly impacts pipeline generation, proposal volume, and overall revenue growth.

Responsibilities:

Team Leadership & Performance Management

  • Lead and manage a team of BDRs to achieve and exceed quarterly performance goals
  • Drive accountability, consistency, and execution across all outbound sales activities
  • Establish a culture focused on professionalism, urgency, responsiveness, and continuous improvement
  • Identify and develop top performers while proactively managing underperformance
  • Conduct regular performance reviews, coaching sessions, and improvement plans

Pipeline & Outbound Execution

  • Ensure the team consistently meets outbound activity expectations across calls, emails, follow-ups, and prospecting coverage
  • Monitor daily outbound activity, engagement rates, talk time, and pipeline generation metrics
  • Improve conversion performance from:
  • Conversations → Meetings Scheduled
  • Meetings Scheduled → Meetings Completed
  • Meetings Completed → Proposal Opportunities
  • Continuously refine messaging, objection handling, scripts, and outreach strategies based on performance data

Coaching & Development

  • Conduct weekly 1:1 coaching sessions with every BDR
  • Review recorded calls and provide structured coaching around qualification, objection handling, and conversion effectiveness
  • Participate in live call blocks and real-time coaching sessions
  • Support ongoing enablement around:
  • Industry knowledge
  • Product positioning
  • Sales messaging
  • AI tools and workflow optimization

Operational Excellence

  • Ensure accurate and timely CRM usage across the team
  • Maintain high standards for:
  • Activity logging
  • Notes and follow-up tracking
  • Deal hygiene
  • Lead routing and SLA adherence
  • Monitor dashboards and reporting to identify risks, trends, and opportunities early
  • Maintain alignment with Account Executives and leadership on meeting quality and pipeline standards

Quarterly Performance Expectations

  • Quota Metrics
  • 180 Team Intro Meetings Completed
  • 120 Proposals Sent
  • 70% of BDRs Achieving Individual Goal

Success Metrics

  • Success in this role will be measured by:
  • Team quota attainment
  • BDR goal achievement rates
  • Consistency of team performance
  • Meeting quality and qualification standards
  • Conversion effectiveness
  • CRM/process discipline
  • Coaching effectiveness and rep development
  • Operational reliability and leadership maturity

Activity Expectations

  • Ensure 100% of BDR activity is logged in CRM within 24 hours
  • Conduct weekly 1:1s with every BDR
  • Review a minimum of 10 recorded calls per BDR monthly
  • Spend at least 3 hours weekly listening to live calls or participating in call blocks
  • Review team dashboards multiple times per week
  • Monitor outbound performance daily and address gaps quickly
  • Ensure inbound leads are worked within SLA requirements
  • Maintain strong communication and follow-through with BDRs, AEs, and leadership

Requirements

  • 3–7+ years of sales leadership or BDR management experience
  • Proven success leading outbound sales or SDR/BDR teams
  • Strong understanding of sales process, pipeline management, and conversion metrics
  • Strong CRM discipline and reporting experience
  • Experience with HubSpot
  • Experience managing or coaching Business Development Representatives
  • Able to travel as needed
  • Experience in HOA management, property management, or real estate services is a plus.

Benefits

  • Generous PTO including vacation, sick leave, and holidays
  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan with employer match
  • Short- and long-term disability (employer-paid)
  • Cell phone stipend and mileage reimbursement
  • Remote work flexibility with opportunities for in-person collaboration

Why Join Us?

You’ll play a key leadership role in building pipeline, developing talent, and shaping the future growth of the organization. This is an opportunity to lead from the front, influence strategy, and make a measurable impact on revenue generation and team performance.

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