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AI Summary
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Purpose, content and expected results
Position Overview
We are transforming our regional Product Marketing function to drive strategic, market-led growth by aligning with key industries where we win. As an Industry and Business Development Manager (IBDM), you will be responsible for developing and owning the commercial success of your assigned industry by developing targeted go-to-market (GTM) strategies, messaging, and sales enablement tools that drive revenue growth and market share.
You will serve as the IBDM of your assigned industries, ensuring that our solutions are positioned effectively, our sales teams are enabled to win, and our market presence is competitive. This role requires a blend of strategic thinking, market analysis, and hands-on execution to ensure our solutions and campaigns align with industry trends, customer needs, and business priorities.
Responsibility and essential tasks
Strategic tasks
Market Share by Industry – Segmenting, mapping and understanding our share of the assigned industry, and how we can grow our share.
Strategy Validation / execution – Validate and execute the Linear Motion division strategy, what are the trends in the assigned industry, what impact does that have on our road to grow, and how or what we need to adjust.
Solution Idea (5P) – Understand the gap to our offering in the assigned industry and propose solutions how to close those gaps.
Competitive Analysis – Understand and evaluate impact from competition as well as how we compare to competition and if that is blocking us to grow in the assigned industry.
Market Discovery / Problems (5P) - Understand our position in the assigned industry from a 5P point of view, identify the gaps and propose solutions how to close the gaps.
VOC collection – Actively involved in VOC collection supporting current and future Linear Motion division strategy and product roadmaps in the assigned industry.
Tactical tasks
Customer experience – Be part of an exceptional customer experience by customers in the assigned industry.
Sales alignment / training – Develop and conduct training for internal as well as external audience related to assigned industry promoting our capabilities, values and solutions.
Industry Campaign Deployment – Propose and support industry campaigns supporting the growth plan for the assigned industry.
Advocacy & Promotion – Join and support in customer meetings for Linear Motion division solutions, be active in developing and conducting webinars, as well as working and visiting exhibitions for assigned industries.
Product / Industry Value Proposition – Propose, build and support suitable product and industry value propositions to promote growth for the assigned industries.
Additional Roles & Responsibilities
Authority to propose a solution to a customer from the Linear Motion product portfolio
Authority to propose changes in collateral such as catalogs, manuals etc.
Role and Process Intersection (Internal, external)
OEM customers
Distribution partners
Account managers
Product Management
Strategic product marketing
Marketing communications
Various engineering roles
Customer care and commercial operations
Operations, Planning, Production, Purchasing, Quality etc.
Processes
Industry and product segmentation
Strategic planning
4 Step selling / Value selling
Quoting
Business case development and Tollgate
Technical support
Problem solving (PSP)
VOC Voice of the Customer
Marketing communications, webinars, articles etc.
Key Metrics
Bookings and Sales growth
Funnel growth
Market share
Required Education and Experience
Degree in Engineering (Mechanical or Electrical) or marketing
Experience of mechanical components combined with electrical equipment such as motors
Experience in understanding calculation, dynamics and strength of materials
Sales and Marketing experience is a benefit
Required competence (Specify competencies that are essential for the function in bullet points)
Understanding added value on products in an application
Need to know how to make value calculations and margin calculations
Margin calculations is done by known costs + estimated costs + added value + margin = price
Good knowledge about production process and lead times
Microsoft Office
Fluent in English
Other languages like German or French is a benefit
Core Value Behaviours
Service minded
Structured and well organized
Sense of urgency (prioritisation)
Result oriented
Good interpersonal skills
Good communication skills, adjusting to customer
Educational
Ability to handle stress
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.
The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.
Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.
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