Brand Strategist

About Arora Media

Arora Media is an Award Winning Growth Consulting Firm founded 6 years ago, supporting leading CPG, SaaS, DTC, and commerce products to disrupt the future of commerce. We deliver our services through 3 divisions. Performance, Operation, and Activations. Performance builds the company through strategic paid, organic, and strategic efforts. Operations set up the companies internal systems to withstand the scale coming from Performance. Activations builds a connection with their consumer beyond the digital space. Events, Pop-Ups, Student Ambassadors, and more.

You will enjoy this role if you thrive in a fast-paced consulting environment and appreciate the variety that comes with business development, solutioning, client engagement, delivery excellence enablement, operations and financial management, and team and people leadership all in one role.

We aren't like other companies you have worked for. We are built on culture, giving 110% to everything we do in and outside of the workplace. We like to promote within, build skills from ground up, and keep moving forward regardless of our circumstances.

we believe in hiring people not skills.

Brand Strategist Objectives

- Own brand identity and positioning strategy for DTC and CPG clients, from discovery through launch

- Lead brand audits, competitive analysis, and positioning workshops with client stakeholders

- Develop brand platforms: mission, vision, values, voice, messaging architecture, and visual identity direction

- Partner with designers and creative teams to bring brand identities to life across every touchpoint

What You'll Bring

- 3+ years in brand strategy, brand identity, or positioning work for DTC or CPG brands

- Portfolio of brand platforms, identity systems, or rebrands you've led

- Strong grasp of consumer psychology, category dynamics, and cultural trends

- Excellent written communication: naming, messaging, and narrative craft

- Comfortable presenting strategy to founders and executives

Arora Media is a fiercely human business and consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 6 offices in 5 countries partner with clients to co-create powerful customer experiences, modern ways of working, and meaningful impact.

What sets us apart? We believe work should be challenging and fulfilling, not perfect, but possible. That’s why we prioritize purpose, flexibility, connection, and recognition, so our people can thrive and love what they do, most days.

EEO and Accommodations

Arora Media is an equal opportunity employer and is committed to attracting, developing and retaining highly qualified talent who empower our innovative teams through unique perspectives and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans’ status, or any other characteristic protected by federal, state, or local laws. Arora Media will also consider qualified applications with criminal histories, consistent with legal requirements. Arora Media welcomes and encourages applications from individuals with disabilities. Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team or contact contact@aroramktg.com if you require accommodations during the interview process.