This role involves strategically leading the biostimulant product team to drive high-margin product adoption and sales growth across the USA and Canada. The manager will collaborate with internal departments and external partners to develop market strategies, manage budgets, and support the sales team in achieving profitability objectives.
Overview
This position supports the Agriculture and Specialty Products teams of Key Account Managers to drive high margin product portfolio adoption and develop strategies in close collaboration and partnership with Sipcam Agro USA and Canadian network of Agriculture and Specialty customers. This position will secure, develop, market, and manage the company’s biostimulant and biorational product portfolio with the ultimate goal of increasing a sustained book of product profitability and adoption leading to higher margin revenue.
Essential Duties and Responsibilities
Strategically and technically lead the USA and Canadian Biostimulant Product Agronomist team
Accountable for overall biostimulant sales margins in the USA and Canada
Support the Agriculture and Specialty products (Turf and Ornamental) sales teams to achieve annual sales and profit objectives
Plan and develop high margin products business strategy, resourcing appropriately
Align the bios product marketing and generate demand for biologicals and biorationals to drive sales with distributors, retailers, and growers
Work effectively with marketing team to develop new products and plans while supporting existing product growth and adoption
Collaborate with Development, Operations, and Regulatory departments to drive private label strategies
Participate and contribute toward the achievement of targeted customers, team and individual objectives
Develop and support the positioning of biostimulant/biorational products and services with key trusted partnerships within company’s strategic business plans
Identify, access and deliver new biostimulant and biorational customers
Assist with the managing of the Biostimulant Product Agronomist personnel, as needed, to support key customer product adoption of category and ag-chem business
Represent Sipcam Agro USA, Inc. at public events such as trade shows and conferences
Manage costs within budget and implement budgets effectively though technical sales support team
Properly prepare for and execute sales calls with account manager team members
Work with the National Sales Manager to develop, define, and support an accurate forecast for biostimulant/biorational product budget
Collaborate with Softbey and Sipcam Oxon development and product management teams on new product offerings including hybrids, and current product development work
Identify, access and deliver new biostimulant and biorational products to the market
Work with New Product Introduction (NPI) team for product introductions and launches
Gather and analyze market intel to report biostimulant and biorational trends and opportunities
Qualifications
Education and Experience
Bachelor’s degree in Agricultural related field of Business, Science, or Agronomy. Master’s Degree is a plus
20+ years of biostimulant product managerial and value added/complex selling environment experience
Extensive work in the North Americas crop protection and specialty products industry with a deep understanding of the customer base and market trends
Key Skills & Competencies
Previous demonstrated experience the ability to lead, motivate, and influence others to exceed set objectives
Biostimulant/fertilizer additive product expertise and competitive market-place knowledge
Excellent coaching, delegating, problem solving, and decision-making skills
Demonstrated ability to diagnose issues, set goals, establish measurements, and confront deficiencies
Proven self-starter with a strong work ethic
Proven track record of over-quota performance
Thorough understanding of sales methods and practices
Agronomy Industry-specific sales and contract negotiation experience
Marketing database experience preferred
Ability to work within a team-oriented environment to achieve common goals and objectives
Must be customer centric and service-oriented
Well-developed interpersonal relationships and communication skills
Excellent presentation skills
Proficiency of all Microsoft Office products
Ability to travel extensively within the United States, Canada, and Europe
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
