B2B Email Marketing & Automation Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:
The client is a global logistics and freight forwarding provider offering multimodal international shipping services with technology-enabled shipment visibility and proactive operational support. The organization serves importers and exporters with comprehensive freight solutions, predictive tracking, customs expertise, and integrated supply chain services rooted in advanced logistics platforms and real-time data.

✍ Short Description:
The B2B Email Marketing & Automation Specialist will manage and execute email marketing campaigns and CRM workflows using HubSpot to support ongoing marketing and sales activities. This role focuses on developing structured email cadences, leveraging workflow automation for nurturing sequences, and ensuring accurate communication of shipping information to prospects and clients. The specialist will work closely with the sales team to align campaigns with buyer behavior patterns and optimize follow-up effectiveness within a fast-paced logistics environment.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere.

• PTO and paid U.S. holidays

💼 Responsibilities:

• Develop, set up, and manage email marketing campaigns using HubSpot to support demand generation and customer lifecycle workflows.

• Build and maintain automated email sequences and CRM workflows aligned with buyer behavior and structured follow-up processes.

• Ensure accurate and professional communication of shipping and logistics information through well-crafted email campaigns.

• Collaborate directly with the sales team to integrate email outreach with lead qualification and pipeline progression.

• Monitor campaign performance and refine sequences to improve engagement and conversion outcomes.

💡 Qualifications:

• Proven experience managing and executing email marketing campaigns and workflows using HubSpot (non-negotiable).

• Strong email copywriting skills with understanding of campaign cadence strategy.

• Experience managing CRM workflows and reporting within a marketing and sales environment.

• Ability to translate operational or service-related information into clear client-facing communication.

Experience in the logistics, freight, supply chain, or manufacturing industries is a strong plus.

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.