Senior Manager, Social Media

Department: Marketing

Employment Type: Full Time

Location: Remote - US

Description

• Own the vision, strategy, and growth of Rho’s social channels, including Instagram, TikTok, LinkedIn and emerging platforms.
• Set the channel strategy, content pillars, programming, and priorities, and evolve them based on audience behavior, platform dynamics, and business goals.
• Establish a culture of testing and optimization, using performance data, trends, and consumer insights to determine what we do next.
• Identify and lead opportunities to grow Rho’s reach, engagement, and relevance across social.

• Lead the development of Rho’s social content strategy and maintain a strong pipeline of original, platform-native ideas.
• Turn Rho’s science, ingredients, and product benefits into scroll-stopping storytelling that is compelling without compromising scientific credibility or oversimplifying the science.
• Find the hook, insight, or unexpected angle that turns complex science, consumer questions, and cultural conversations into content people want to watch and share.

• Own the use of social and community insights to deepen our understanding of the consumer and shape content strategy.
• Turn comments, DMs, reviews, creator feedback, and social conversations into actionable content ideas and opportunities for the brand.
• Build a social presence that actively participates in relevant conversations rather than simply broadcasting to an audience.

• Serve as the senior owner of social across Rho, partnering with Brand, Creative, Growth, Partnerships, Retail, Events, Product, and CX to connect social to broader company initiatives.
• Lead social and content workstreams from strategy through execution, setting priorities, driving timelines, managing stakeholders, and ensuring work gets across the finish line.
• Bring a strong point of view, proactively identify opportunities, make decisions, and solve problems with a high degree of autonomy.
• Keep leadership informed through clear recommendations, progress updates, and performance insights, while maintaining ownership of the work.

Key Responsibilities

• Lead the development and execution of Rho’s social content strategy across channels, ensuring a consistent and differentiated presence.
• Direct the social content pipeline from concept through execution, setting priorities and ensuring a high standard of creative quality.
• Develop and oversee social-first campaigns, series, and programming that drive brand awareness, engagement, and growth.
• Partner with Creative and cross-functional teams to shape and execute social initiatives across product launches, campaigns, partnerships, and key brand moments.
• Establish and oversee the approach to social trends, creators, cultural moments, and community engagement, identifying opportunities for Rho to stay relevant and grow its audience.
• Own social performance reporting and optimization, translating audience and performance insights into strategic recommendations and action.
• Represent the social perspective across the organization, bringing a strong point of view to how Rho shows up, communicates, and connects with its audience.

Qualifications and Experience

• 5+ years of experience in social media, content, brand, or digital marketing
• 3+ years owning social strategy and channel growth at a senior level.
• Proven experience building and executing social strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
• Proven track record developing social campaigns, content series, and platform-native creative.
• Experience leading cross-functional creative projects from concept through execution.
• Experience building and managing social communities, including audience engagement and community-driven content.
• Experience using social performance data and audience insights to inform strategy and optimize content.
• Strong understanding of social trends, creator ecosystems, and platform best practices.
• Experience working in a fast-paced, high-growth consumer brand environment.

• Experience in health, wellness, beauty, nutrition, or other science-driven consumer brands.
• Experience with photography, graphic design, or other visual content creation.
• Experience translating technical or scientific topics into consumer-facing content.
• Experience working with creators, influencers, and UGC programs.
• Experience supporting social commerce, paid social, or performance marketing initiatives.
• Experience building a social presence from the ground up or scaling a rapidly growing brand.
• Experience managing external agencies, freelancers, or creative partners.

• Rho has a clear, differentiated social presence with a strong point of view and consistent channel strategy.
• Social is growing meaningfully in reach, engagement, community, and overall brand impact.
• Rho has a strong pipeline of original, high-quality content that consistently gives the audience a reason to follow, engage, and come back.
• Complex science and product benefits are being translated into compelling, credible content that stands out in the wellness category.
• Social is deeply integrated into major launches, campaigns, partnerships, and cultural moments across the business.
• The team operates with greater speed and autonomy, with clear ownership and a strong test-and-learn culture.
• Leadership trusts you to identify what Rho should do on social, explain why, and drive it from idea to execution.

Why Join Rho Nutrition