MoneyHero Group

Associate, SEO Content Operations (For Hong Kong Market)

Posted 2 hours ago

Taiwan

⭐ 2-5 years experience

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AI Summary

Execute SEO content operations for the Hong Kong market by refreshing existing articles and producing new personal finance content. Support organic growth through on-page optimization, content consolidation, and adapting content for social media and newsletters.

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

This is a remote, full-time role. You will be part of a structured, high-impact content team with clear priorities, a steady output cadence, practical SEO checklists, and regular feedback from the Growth and Content teams.

You will have the opportunity to work on a large-scale personal finance content library across credit cards, loans, insurance and investment, with a clear business goal of growing organic visibility, improving product page visits and supporting application click-outs. As you build familiarity with the content library and the market, you will have the opportunity to take independent ownership of content planning for specific verticals.

About the Job

We are looking for an Associate, SEO Content Operations to support SEO content operations for MoneyHero Hong Kong, the group's Hong Kong financial comparison platform.

This is a hands-on execution role for someone who is disciplined, efficient, comfortable working with search data, and experienced in refreshing and optimizing existing content. You will help strengthen organic performance by improving pages that have lost rankings, strengthening on-page SEO, reducing content cannibalization, and making content more useful, structured and ready for SEO/AIO/GEO discovery, while also producing new personal finance content in line with the content plan. Beyond SEO content, you will support social media and newsletters, extending the value of our content library beyond search.

The ideal candidate has strong Traditional Chinese financial content writing skills, understands SEO fundamentals, can work independently against a steady weekly output, and is able to turn GSC keyword and performance data into practical content improvements.

Job Descriptions:

Refresh and rewrite existing articles that previously ranked but have since lost traffic, including reviewing lost keywords, fact-checking, restructuring content, filling content gaps, and improving SEO elements such as titles, descriptions, H1s and H2s.
Optimize pages ranking in positions 4-20 by improving search intent matching, adding useful sections, strengthening headings, adding internal links, and improving snippet-readiness.
Write new articles in line with the content plan, including keyword research, competitor review, outlining, and producing Traditional Chinese personal finance content that matches search intent.
Support content consolidation by identifying overlapping pages that cannibalize rankings, recommending which page should be retained as the main page, and preparing merge/de-duplication instructions, canonical recommendations or 301 redirect notes where relevant.
Improve content for SEO, AIO and GEO readiness by adding answer-first summaries, structured FAQs, schema recommendations, clear definitions, source references, and trust-building content where appropriate.
Conduct content maintenance, including updating outdated information, checking product references and rates, mapping destination links, improving CTAs, and ensuring content remains accurate and customer-friendly.
Work from a defined SEO workflow and checklist, including keyword review, content gap review, metadata checks, internal linking checks, factual QA, and CMS readiness and publishing.
Support social content planning and copywriting, adapting existing personal finance content into formats suited to social platforms.
Support monthly newsletter/EDM planning, copywriting and scheduling, including topic selection, copy, link placement and performance tracking.

In this role, we are looking for someone with:

Strong precision and meticulousness, demonstrating a sharp eye for financial data, product specifications, and maintaining rigorous quality control prior to submission.
High level of ownership and reliability in hit targets, ensuring proactive communication regarding project status and consistent implementation of editorial revisions.
Self-directed work ethic with the capacity to manage steady output independently and a drive to advance tasks through every stage of the workflow.
Proven track record in executing SEO-driven content strategies, including article refreshes and performance optimization.
Exceptional Traditional Chinese writing proficiency, with a focus on personal finance, banking, or consumer-centric educational materials.
Comprehensive grasp of on-page SEO principles, covering intent analysis, keyword alignment, metadata crafting, and structured data application.
Proficiency in leveraging Google Search Console to monitor metrics, diagnose traffic fluctuations, and implement data-informed content adjustments.
Prior experience developing engaging copy for social media platforms and email marketing campaigns.
Capability to perform rigorous fact-checking via authoritative sources, combining AI tools with professional editorial judgment and quality assurance.
Skilled in navigating CMS environments for content updates or demonstrating the agility to master new publishing workflows rapidly.
Disciplined self-starter capable of maintaining a consistent delivery schedule and meeting rigorous deadlines within a remote framework.
Strong communicative abilities with a commitment to following project briefs, standardized checklists, and iterative feedback cycles.
Genuine enthusiasm for personal finance verticals, including credit products, insurance solutions, and investment comparison content.

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What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Important Information for Job Applicants

Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.
Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.
MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.
If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at recruitment@moneyherogroup.com to verify.

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MoneyHero Group