Content Strategist
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AI Summary
The Content Strategist will lead the development and execution of digital content strategies across web properties, collaborating with designers and developers to ensure best-in-class user experiences. They are responsible for managing the full content lifecycle, including creation, optimization, and governance, while using data insights to refine strategies.
About the Role:
Decca Consulting LLC is looking for a talented and driven Content Strategist to join our growing team in Boston, MA. In this role, you'll shape the voice and direction of our content across multiple channels, helping us connect with audiences and deliver meaningful impact. If you're a strategic thinker with a passion for compelling storytelling, we want to hear from you.
Content Strategist (Full- Time | 37.5 Hours)
Content Strategist (Full- Time | 37.5 Hours)
- This position is temporary leave coverage for a Content Strategist. 3 month assignment to start. Chance of more work needed for e
- Looking for someone self-motivated who will take initiative to run with a project without needing much direction.
- A strong candidate would be coming from healthcare industry or other highly-regulated industry. (Doesn't have to be health insurance specifically.) The role is to help create content, so healthcare industry would allow them to understand the nuances of the terminology, what you can and can't do from a web perspective. This position is focused on web. Nuances of writing for Medicare shopping would be ideal.
- Should have understanding of SEO, editorial flow on the page, what goes where and why.
- Content strategy is different than content marketing - this is focused on web, not socials and brand strategy. More similar to UX and web content.
- Looking to start ASAP.
- Should have experience with CMS systems like Drupal or Sitecore. No specific system required.
- Likely will have 2 rounds of interviews.
- Please submit top 2 candidates max.
- Please indicate level of proficiency and years of experience with: Healthcare Industry, Content Strategy, Content Management Systems
Content Strategist
Position Summary
The Content Strategist supports the development and execution of digital content strategies and best-in-class experiences across all web properties including, but not limited to, the .org public website and Medicare site, the MyBlue portal, and account and broker site experiences. The Content Strategist supports the Director of Engagement Marketing and Channel Strategy and collaborates closely with marketing strategy, product marketing, integrated channel leads, consumer experience, experience designers, and developers to own and author key strategic content frameworks and deliverables that inform the creation and delivery of priority content to our member audiences where and when it matters most. The Content Strategist also helps drive the adoption and use of content strategies throughout the organization by establishing, documenting, and managing enterprise-wide best practices and content governance processes related to both front-end delivery and back-end content management systems and platforms. In addition, he/she/they will be responsible for providing strategic points-of-view, key audience insights, and measurement plans and reports based on data and analytics to test, learn, and adapt content delivery.
Key Responsibilities:
· Collaborates with researchers and experience designers on website/platform initiatives to author and manage strategic content deliverables including, content audits, matrices, content models, journey maps, sitemaps, and migration maps
· Manages content development and execution across its full lifecycle including content creation and curation, monitoring, optimization, measurement, and strategic evolution; partners with stakeholders to identify and source content
· Collaborates with insights and research on user testing by informing content learning goals and objectives
· Responsible for competitive and comparative research and analyses to inform best-in-class content experiences; makes recommendations for new strategic content opportunities
· Collaborates with digital team to manage content optimizations including SEO, curated search, tagging strategies, meta data, and calls-to-action
· Champions content strategy best practices throughout the organization
Summary of expectations:
· Ability to drive content strategy while collaborating closely with creative teams, digital designers, and business leaders
· Author of key content deliverables including strategic POVs, audits, content matrices, content models, journey maps, and taxonomies
· Experienced with content management systems and various content measurement platforms
· Ability to turn data into insights to continuously evolve and refine content strategies for long-term success
· Excellent communication skills; must be comfortable presenting strong points of view to executive leadership
· Willingness to be a proactive leader on complex content initiatives
Summary of qualifications
- Bachelor’s degree in a related field and 7+ years of experience in a strategic content role, preferably within an agency environment
- Ability to drive content strategy while collaborating closely with creative teams, digital designers, and business leaders
- Proven success with authoring key content deliverables including audits, content matrices, editorial calendars, content models, journey maps, and taxonomies
- Experience with content management systems and various content measurement platforms
- Ability to turn data into insights to continuously evolve and refine content strategies for long-term success
- Excellent communication skills; must be comfortable presenting strong points of view to executive leadership
- Willingness to be a proactive leader on complex content initiatives
- SEO experience is a plus
- Previous health care experience is a plus
This is a remote position.
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