Admin & Executive Support, LinkedIn Outreach & CRM, Social Media Support

This is a remote position.

About the Client

A former NBA player, Mizzou Athletics Hall of Famer, entrepreneur, and founder building businesses at the intersection of sports, culture, technology, and entrepreneurship.

For this role, the primary focus will be supporting his AI automation business, a growing venture focused on helping small businesses improve their visibility, lead generation, CRM processes, and customer engagement through AI, automation, AEO/GEO strategies, and related solutions.

The business is currently in its early growth stage and is building its outbound sales and lead-generation infrastructure from the ground up. The initial focus is LinkedIn outreach, with opportunities for the successful VA to take on additional responsibilities as the business grows.

Position Overview

We are looking for a proactive, resourceful, and commercially minded LinkedIn Lead Generation & Outreach VA who can help build and execute a targeted LinkedIn prospecting strategy.

The ideal candidate should be comfortable researching prospects, building lead lists, developing personalized outreach messaging, managing LinkedIn outreach, tracking prospects, and helping convert conversations into qualified appointments.

This is not simply a data-entry or message-sending role. The client is looking for someone who can bring ideas, recommend improvements, and eventually help build a repeatable and efficient outreach system.

The initial engagement is focused on LinkedIn, but the role may expand into CRM management, automation support, AI-related workflows, content strategy, and other business-development activities as the company grows.

Primary Responsibilities

1. LinkedIn Lead Generation & Prospect Research

• Research and identify potential small-business prospects on LinkedIn.
  
• Build a targeted prospect database from scratch.
  
• Initially focus on small businesses in the Kansas City, Missouri and Kansas City, Kansas markets.
  
• Gradually expand prospecting beyond Kansas City as the business develops.
  
• Identify business owners, founders, decision-makers, and other relevant contacts.
  
• Research prospects to understand their business, online presence, potential pain points, and opportunities for AI/automation solutions.
  
• Qualify prospects based on agreed criteria.
  
• Maintain accurate and organized prospect information.
  

2. LinkedIn Outreach

• Execute targeted LinkedIn connection requests and outreach.
  
• Develop personalized outreach messaging rather than relying solely on generic templates.
  
• Help formulate messaging that clearly communicates the value of the client's AI automation services.
  
• Test different outreach approaches, messaging angles, and calls to action.
  
• Use Kareem's existing LinkedIn network and followers where appropriate as an additional prospecting opportunity.
  
• Schedule outreach strategically so messages and activity align with the client's Central Time Zone.
  
• Recommend improvements to outreach strategy based on results and engagement.
  

3. Appointment Setting

The ultimate goal of the outreach is to generate qualified conversations and book appointments for the client.

Responsibilities may include:

• Identifying prospects who show genuine interest.
  
• Engaging prospects appropriately within the agreed scope.
  
• Directing interested prospects toward the client's lead-generation process.
  
• Helping prospects access the client's website/AI visibility scan or onboarding process.
  
• Booking qualified appointments on the client's calendar.
  
• Escalating high-value or highly interested prospects to Kareem.
  

4. Messaging & Outreach Strategy

The business is still in its early stages, so the VA will help build the outreach framework.

The successful candidate may be expected to:

• Help develop initial LinkedIn outreach scripts.
  
• Create variations for different types of small-business prospects.
  
• Develop messaging around AI automation, AEO/GEO, lead capture, CRM, lead nurturing, and business efficiency.
  
• Recommend appropriate follow-up messaging.
  
• Identify which messaging generates the strongest response.
  
• Help refine messaging based on actual prospect feedback.
  
• Suggest improvements to the overall outreach process.
  

The client already has an onboarding form and a lead-generation concept but does not yet have a fully developed outreach messaging system.

5. CRM & Lead Tracking

The VA will help establish and maintain a structured lead-management process.

Potential responsibilities include:

• Maintaining prospect and lead records.
  
• Updating lead status and outreach activity.
  
• Tracking connections, responses, interested prospects, and booked meetings.
  
• Managing lead information in HubSpot and/or Airtable.
  
• Helping organize the CRM pipeline.
  
• Ensuring prospects are properly documented and handed over when needed.
  
• Helping establish a simple and scalable lead-tracking process.
  

The client is comfortable with HubSpot and is open to using a standard CRM solution.

6. Automation Support

The client has experience with automation and is open to having the VA assist with developing and improving automated workflows.

Depending on the candidate's technical ability, responsibilities may expand to include:

• Supporting CRM automation.
  
• Helping connect lead-generation activities to the CRM.
  
• Assisting with automated lead-routing workflows.
  
• Supporting automated follow-up processes.
  
• Helping set up or maintain basic business automations.
  
• Assisting with AI-related workflows and an AI receptionist.
  
• Recommending tools that could make the outreach and lead-management process more efficient.
  

Advanced automation/technical experience is not necessarily required for the initial role, but it is a strong advantage and may allow the VA to grow into a broader role.

7. LinkedIn Content & Engagement Strategy

Content creation is not the primary responsibility at the beginning, but the client is open to strategic support around LinkedIn.

The VA may assist with:

• Providing ideas for LinkedIn captions and messaging.
  
• Recommending ways to improve LinkedIn outreach.
  
• Identifying opportunities to engage with relevant prospects' content.
  
• Helping connect content strategy with prospecting.
  
• Suggesting ways to leverage Kareem's existing LinkedIn audience.
  
• Supporting basic LinkedIn engagement strategies.
  

8. Reporting & Optimization

The VA should maintain visibility into outreach performance and provide regular updates.

Potential metrics include:

• Number of prospects researched.
  
• Number of connection requests sent.
  
• Number of messages sent.
  
• Connection acceptance rate.
  
• Response rate.
  
• Number of qualified conversations.
  
• Number of appointments booked.
  
• Lead sources.
  
• Outreach messaging performance.
  
• Recommendations for improvement.
  

The client is open to recommendations regarding appropriate outreach volume based on the agreed weekly hours and the VA's workflow.

Lead-Generation Funnel

The VA should understand the client's intended sales process:

Prospect Research → LinkedIn Connection → Personalized Outreach → Interest/Conversation → Website/AI Visibility Scan → Onboarding Form → Qualified Appointment → Client Consultation

The initial lead magnet is an AI/website visibility scan that helps identify whether a business is appearing effectively in AI/search environments such as ChatGPT, Perplexity, Claude, and similar platforms.

The business may then identify additional business "leaks," such as:

• Missed or lost leads
  
• Poor lead capture
  
• CRM issues
  
• Lead nurturing gaps
  
• Customer follow-up problems
  
• Automation opportunities
  

The VA should be able to understand this value proposition well enough to communicate it clearly to prospects.

Required Skills & Qualifications

Must-Have Skills

• Strong LinkedIn experience.
  
• Experience with B2B lead generation.
  
• Experience researching and qualifying prospects.
  
• Strong written English.
  
• Excellent written communication and messaging skills.
  
• Ability to personalize outreach.
  
• Strong attention to detail.
  
• Organized and consistent with lead tracking.
  
• Comfortable working independently.
  
• Comfortable learning new tools and systems.
  
• Strong internet research skills.
  
• Understanding of basic sales/outreach principles.
  
• Ability to communicate professionally with business owners and decision-makers.
  

Strongly Preferred

• Experience with LinkedIn prospecting/outreach.
  
• Experience with HubSpot.
  
• Experience with Airtable.
  
• CRM management experience.
  
• Experience with appointment setting.
  
• Experience developing LinkedIn outreach campaigns.
  
• Experience with B2B sales development.
  
• Experience with AI tools and automation platforms.
  
• Basic understanding of AEO/GEO.
  
• Experience setting up or supporting business automations.
  
• Experience with AI receptionist or chatbot solutions.
  
• Basic graphic design/content skills.
  
• Experience working with startups or early-stage businesses.
  

Ideal Candidate Profile

The ideal candidate is:

• Proactive rather than waiting for instructions.
  
• Resourceful and comfortable figuring things out.
  
• Commercially minded and able to understand what makes a prospect valuable.
  
• Strategic enough to suggest improvements rather than simply follow a script.
  
• Technically curious and interested in AI and automation.
  
• Highly organized with excellent follow-through.
  
• Adaptable, as the business is still developing its systems.
  
• Comfortable working in an environment where processes may need to be created from scratch.
  
• Confident communicating professionally with business owners and decision-makers.
  
• Interested in growing with an early-stage business.
  

The client specifically indicated that he is open to someone who can grow beyond the initial LinkedIn responsibilities and potentially support CRM management, automation, AI receptionist implementation, graphics, and other business functions.

Tools & Platforms

Current/Expected Tools

• LinkedIn
  
• HubSpot
  
• Airtable
  

Potential Additional Tools

The client is open to recommendations and may introduce additional tools for:

• CRM
  
• Lead generation
  
• Automation
  
• AI
  
• Scheduling
  
• Reporting
  
• Content management
  

The VA should therefore be comfortable learning new technology and recommending tools where appropriate.

Working Hours

• Minimum: 10 hours per week
  
• Client is comfortable with a 10-hour-per-week engagement initially.
  
• Schedule should generally align with the client's U.S. Central Time Zone.
  
• The client is also open to the VA completing outreach in advance and scheduling activity/messages to reach prospects during appropriate Central Time hours.
  

Initial Priorities

During the first month, the VA's primary focus will be:

1. Understand the AI automation business and its service offerings.
   
2. Understand the ideal small-business prospect.
   
3. Build the initial Kansas City prospect database.
   
4. Develop and refine LinkedIn messaging.
   
5. Begin targeted LinkedIn outreach.
   
6. Track outreach and responses.
   
7. Generate qualified conversations.
   
8. Book appointments.
   
9. Establish an organized lead-tracking process.
   
10. Identify opportunities to improve and automate the outreach process.
    

Growth Opportunities

As the business grows and the VA demonstrates strong performance, the role may expand into:

• CRM administration.
  
• Marketing automation.
  
• Lead nurturing automation.
  
• AI receptionist implementation/support.
  
• Additional lead-generation channels.
  
• LinkedIn content strategy.
  
• Social media support.
  
• Basic graphic design.
  
• Business-process automation.
  
• Other operational or technical support.
  

Success Metrics

Success will ultimately be measured by the VA's ability to help create a consistent and scalable lead-generation process.

Key indicators may include:

• Growth of the qualified prospect database.
  
• Quality and consistency of LinkedIn outreach.
  
• Connection acceptance rate.
  
• Prospect response rate.
  
• Number of qualified conversations generated.
  
• Number of appointments booked.
  
• Accuracy and organization of CRM records.
  
• Efficiency of the outreach process.
  
• Ability to identify and recommend improvements.
  
• Successful implementation of repeatable processes and automation.
  

Important Role Considerations

This is an early-stage business, so the successful candidate should be comfortable with evolving processes and limited existing infrastructure.

The client is not simply looking for someone to execute a pre-existing script. He is open to recommendations and expects the successful candidate to contribute ideas around:

• Outreach strategy.
  
• Messaging.
  
• Prospect targeting.
  
• CRM organization.
  
• Automation.
  
• Tools.
  
• Efficiency.
  

The role may therefore evolve significantly as the business develops.