Winona

The role involves owning and evolving the end-to-end lifecycle marketing strategy to drive engagement, retention, and long-term growth. Key tasks include optimizing multi-channel journeys across email, SMS, and push notifications while defining messaging frameworks and KPIs.

The Influencer Marketing VA will identify, recruit, and manage creators across platforms like TikTok and Instagram to drive brand growth. They are responsible for coordinating deliverables, maintaining creator databases, and supporting campaign launches.