The Omni-Shopper Activation Manager will own and execute the annual activation plan for Germany, translating global strategies into locally relevant retailer and shopper activations. They will manage budgets, agency partners, and cross-functional relationships to drive visibility, conversion, and sustainable brand growth across grocery, drugstore, and e-commerce channels.
Manage and develop distributor and customer relationships across GCC markets, monitor commercial performance, and support forecasting, pricing, promotions, and trade investment. Coordinate with internal teams and retail partners to deliver commercial plans, improve online and offline execution, and identify opportunities for regional growth.
You will lead the development and execution of integrated omnichannel strategies across shopper marketing, e-commerce, and retail media to drive commercial growth. Additionally, you will manage marketing budgets, establish performance scorecards, and represent the brand in strategic discussions with retail partners.
