The CRM Strategist will develop and execute integrated marketing and CRM strategies to support client enrollment goals and improve customer journeys. This role involves leading CRM implementations, conducting system audits, and collaborating with internal teams to optimize data structures and marketing automation workflows.
The Client Success Manager oversees the entire project lifecycle, ensuring marketing projects are delivered on time, within scope, and within budget. They act as the primary point of contact for clients, managing day-to-day communication while driving measurable business goals and identifying expansion opportunities.
Oversee the execution of tactical media plans and ensure excellence in ad operations for higher education clients. Collaborate with strategists and client success managers to deliver accurate, strategic digital marketing campaigns across various channels.
Build and maintain technical marketing solutions, including lightweight applications, API integrations, and automation tools to improve agency and client performance. Implement advanced measurement and server-side tracking to ensure reliable attribution and data flow across marketing platforms.
