VisionPoint Marketing

Build and maintain technical marketing solutions, including lightweight applications, API integrations, and automation tools to improve agency and client performance. Implement advanced measurement and server-side tracking to ensure reliable attribution and data flow across marketing platforms.

The Proposal Writer is responsible for interpreting RFPs to create strategic, persuasive proposals and accurate cost estimates. They also manage the proposal lifecycle, coordinate with subject matter experts, and develop client success stories.

Manage the full project lifecycle for marketing initiatives, ensuring deliverables are on time, within scope, and within budget. Act as the primary point of contact for clients to maximize satisfaction and drive long-term business growth.

Execute and optimize specialized digital advertising campaigns across SEM, social media, and programmatic channels to drive enrollment growth for higher education clients. Collaborate with strategists and analytics teams to implement tracking and interpret performance metrics via dashboards and Google Analytics.