The Vice President of Strategic Operations & Transformation will lead enterprise efforts to identify and execute operational improvements across markets and service lines. This role partners with executive leadership to develop analytical models, optimize workforce productivity, and drive continuous improvement initiatives.
The VP of Growth Marketing will lead the demand generation strategy and manage a $15M+ budget across multiple channels to drive qualified leads and recurring revenue. This role involves overseeing agency partnerships, optimizing multi-location marketing performance, and leveraging data to scale the brand's growth.
The Vice President of CRM, Lifecycle & Automation will own the end-to-end lifecycle and retention strategy to maximize customer lifetime value. This role involves building and managing automated marketing programs, lead scoring, and data-driven personalization across multiple channels.
The Customer Experience Specialist serves as the primary point of contact for inbound inquiries, conducting consultative discovery to understand customer needs. They are responsible for scheduling high-quality appointments for Sales Arborists while maintaining accurate documentation in the CRM.
