You will own the end-to-end digital growth strategy, including web performance, conversion optimization, and paid media campaigns. Additionally, you will lead the digital pod to set priorities and ensure measurable results across all marketing channels.
Manage compliance and anti-piracy cases from initial contact to resolution while engaging with business stakeholders. Analyze investigation data and maintain accurate records in the CRM to optimize engagement strategies.
Own and optimize integrated B2B paid media campaigns across LinkedIn, Google, YouTube, and programmatic channels, measuring performance through pipeline, revenue, ROAS, CAC, and LTV:CAC. Lead the Digital pod and improve measurement, conversion rates, web experiences, and lead capture in collaboration with Marketing Ops and creative teams.
The specialist will identify unauthorized software usage through detection data and lead negotiations to convert these instances into legitimate license agreements. They are also responsible for managing sales pipelines and executing revenue recovery strategies to meet quarterly targets.
