Purple

The Commercial Activation Director bridges the gap between innovation, marketing, and sales to transform commercial strategy into effective field execution. They are responsible for equipping the sales organization with the tools, messaging, and proof necessary to drive retailer engagement and profitable growth.

Design and execute training content and enablement tools for retail and wholesale sales teams to drive product knowledge and sales effectiveness. Manage field communications, launch readiness, and culture and recognition programs to keep sales teams motivated and informed.