Purolabs

Develop high-performing ad concepts, hooks, and scripts specifically for Meta paid social campaigns. Analyze performance data to translate insights into actionable creative briefs for designers and video editors.

Own and maintain the ClickUp workspace to manage team workloads and project timelines across marketing, creative, and operations. Build the project management infrastructure, including SOPs, dashboards, and automations, to support business scaling.

Develop high-converting ad concepts and scripts for Meta and TikTok based on data and customer insights. Create creative briefs for production teams and analyze ad performance to iterate on winning patterns.

The role focuses on driving measurable customer acquisition and scaling paid social campaigns on Meta to hit ROAS and CAC targets. It involves owning the full growth strategy, optimizing conversion funnels, and tracking key performance metrics to increase LTV.

Own and scale paid acquisition channels with a primary focus on Meta Ads and expansion into TikTok, Google, and YouTube. Manage the full campaign lifecycle from creative briefing and build to daily optimization and performance reporting.

Lead customer acquisition and growth strategies across Google, Meta, TikTok, and Klaviyo for a health and wellness DTC brand. Manage a remote marketing team and optimize the full marketing funnel to improve ROAS, CAC, and LTV.

The Creative Strategist will own the full creative system for paid advertising, encompassing research, ideation, briefing, production oversight, and performance analysis to develop high-converting ad concepts and scripts. This role focuses on building a repeatable creative engine by analyzing data, iterating on winning creatives, and refining testing cadences and production workflows, primarily for Meta platforms.