Create and distribute developer-focused technical content, including tutorials, articles, videos, demos, code examples, and guides, in collaboration with Engineering and Developer Relations. Maintain a publishing calendar, identify content opportunities, repurpose materials, and use performance data and experimentation to improve developer reach, engagement, and acquisition.
Own and optimize the developer journey from signup through first successful integration and paid conversion, using funnel analysis and experiments to improve activation, retention, and self-service adoption. Partner with Product, Engineering, Growth, and Lifecycle Marketing to improve documentation, onboarding communications, first-use experiences, and AI-assisted developer onboarding.
Build AI agents, demos, sample applications, and reusable templates, and create tutorials, videos, workshops, and other developer education materials. Engage with developer communities, support integrations and enterprise technical discussions, and relay actionable feedback to Product and Engineering to improve adoption and the developer experience.
Build and maintain AI-powered tools, agents, workflow automations, internal applications, and integrations for go-to-market teams. Partner with stakeholders to improve business workflows, deploy reliable production solutions, and measure adoption and business impact.
You will own and execute developer marketing programs to drive awareness, acquisition, and engagement for the Blocks Network. You will also partner with Developer Relations to create technical content and improve the developer journey from discovery to successful build.
