You will be responsible for writing high-converting copy across the entire funnel, including ads, product descriptions, and website content. Additionally, you will develop new content formats like advertorials and native ads to drive customer acquisition and trust.
You will own the entire CRM and retention marketing function, developing strategies to drive repeat purchases and increase customer lifetime value. This involves managing email communications, automated customer journeys, and data-driven segmentation to optimize performance across all markets.
You will lead the conversion rate optimization strategy to scale the brand's growth and revenue. This involves managing experiments, testing new hypotheses, and optimizing the customer journey across digital platforms.
You will lead the UX/UI strategy to redefine style and aesthetics for a rapidly growing global footwear brand. You will collaborate with cross-functional teams to scale the brand's digital presence and deliver high-quality user experiences.
