The specialist will set up, manage, and optimize Google Ads campaigns across various formats including Search, Shopping, and Performance Max. They are also responsible for monitoring campaign performance, conducting audits, and maintaining accurate conversion tracking.
You will resize and customize trailers, promos, and episodic content for social media platforms. Additionally, you will animate motion posters, stings, and countdown videos while adding graphics and endboards to various video formats.
The media buyer will build, launch, and manage Meta and TikTok lead-generation campaigns for a financial education masterclass. Responsibilities include landing page creation, conversion tracking, compliance monitoring, and providing weekly performance reports.
The specialist will set up, manage, and optimize Google Ads campaigns across Search, Shopping, and Performance Max platforms. They are also responsible for monitoring budgets, tracking KPIs, and maintaining accurate conversion tracking using Google Ads, GA4, and Google Tag Manager.
Provide hands-on execution and ongoing delivery for client businesses as a fractional specialist. Embed yourself within the client's business to perform tasks rather than just providing strategic advice.
The successful candidate will develop and execute an integrated marketing and audience growth strategy to connect content, social media, and community-building activities. They will also design marketing experiments, analyze performance data, and refine systems to drive commercial outcomes and brand loyalty.
