NetEase Games

Support user research initiatives focused on game players to uncover behaviors and generate actionable insights. Assist with user research across various game products using diverse methods and collaborate with product development teams.

Lead the design and execution of performance animation for story sequences and interactive cinematics, focusing on emotional authenticity. Establish production guidelines and collaborate with Art, Design, and Engineering teams to optimize animation pipelines.

Create high-quality first-person and third-person weapon and tactical animations to ensure realistic gameplay pacing and combat feel. Collaborate with engineers and technical animators to optimize hit reactions, camera shake, and physics-driven accessories.

Support social media content planning and trend monitoring across platforms like X, TikTok, and Discord to engage gaming audiences. Assist in influencer research and performance analysis to optimize global marketing campaigns for Where Winds Meet.