Navitas

Design, build, and optimize personalized omnichannel marketing campaigns across email, WhatsApp, and SMS using Salesforce Marketing Cloud. Translate campaign strategies into automated customer journeys to engage prospective students throughout the recruitment process.

Develop a postgraduate unit for the Master of Information Technology, including learning resources, assessment materials, and facilitation guides. Collaborate with the curriculum team and Head of School to ensure industry alignment and AQF9 compliance.

Lead student recruitment efforts across South India and South Asia by developing strategic campaigns and building partnerships with educational stakeholders. Manage recruitment events and utilize CRM data to monitor trends and improve enrollment conversion rates.