You will manage and scale native programmatic campaigns while driving the AI strategy for performance marketing. This involves analyzing processes, implementing AI-supported workflows for campaign steering, and collaborating with cross-functional teams to optimize conversion funnels.
You will manage the end-to-end campaign and promotion calendar for the D2C online shop, coordinating across multiple teams to ensure consistent execution. Additionally, you will track performance via KPI dashboards and optimize strategies for product launches and customer engagement.
You will be responsible for creating and optimizing content across the entire customer journey, including product pages, newsletters, and blogs. Additionally, you will ensure all brand communication is compliant with health claim regulations and aligns with the company's scientific brand voice.
You will be responsible for creating and optimizing scientific, health-compliant content across various channels including product pages, blogs, and newsletters. Additionally, you will manage end-to-end copy packages for new product launches and collaborate with SEO and CRM teams to drive conversion.
