MasterClass

Lead end-to-end program management for product verticals, driving cross-functional alignment between Content, Marketing, and Product teams from concept to launch. Improve operational efficiency by documenting scalable processes and leveraging AI tools to streamline workflows.

Own and scale Meta advertising end-to-end, managing campaign structure, budget allocation, and performance against CPA and ROAS targets. Collaborate with Growth Product and AI teams to optimize the purchase funnel and automate manual reporting and QA workflows.

Lead end-to-end integrated marketing campaigns and go-to-market strategies for class launches and brand moments. Partner cross-functionally with creative, talent, and product teams to drive business impact and brand love through breakthrough storytelling.