Mars Men

Develop compelling messaging and persuasive copy across paid advertising, email, web, and retail channels to drive customer engagement. Partner with Creative Strategy and Growth teams to transform customer insights into high-converting campaign concepts.

Own and scale the company's growth engine across acquisition, retention, and funnel optimization. Lead paid media performance across Meta, Google, and YouTube while partnering with creative teams to drive high-performing content.

Plan, execute, and scale paid media campaigns across Meta, Google, and YouTube to drive profitable growth for a DTC brand. Collaborate with creative teams to develop high-performing funnels and optimize campaigns based on data-backed insights.

Own and optimize the customer lifecycle across email, SMS, and subscription touchpoints to increase engagement and lifetime value. Collaborate with Creative and Growth teams to build automated flows and analyze performance metrics to reduce churn.