The Senior Regional Marketing Specialist will own and manage the U.S. regional growth strategy, optimizing budgets and channels to meet acquisition and retention targets. They will also build automated growth systems, analyze market data, and collaborate with Product Management to align product roadmaps with U.S. customer feedback.
You will lead the strategy and development of AI-powered tools and a marketplace for hosts, shaping how the product organization integrates AI. This involves hiring and growing a team of product managers while defining the business model and roadmap for new agent-based features.
You will design and maintain marketing mix models to optimize cross-channel performance and architect scalable data models to unify growth datasets. Additionally, you will lead exploratory analytics and implement measurement frameworks to drive customer activation, retention, and lifetime value.
The role focuses on optimizing the acquisition funnel by transforming complex data into actionable insights to drive conversion and retention. Responsibilities include designing A/B tests, developing data models with dbt, and collaborating with Growth teams to track key business KPIs.
