You will build and manage end-to-end lifecycle marketing programs to drive user activation, conversion, and retention across four brands. This involves hands-on execution, including copywriting, campaign building, and data-driven iteration based on funnel performance.
You will own the revenue growth strategy by managing free-to-paid conversion and expansion revenue through lifecycle marketing and pricing initiatives. You will collaborate with cross-functional teams to test and implement strategies that drive user upgrades and add-on sales.
You will own the full loop of conversion rate optimization, from designing and executing A/B tests with statistical rigor to analyzing results and implementing tracking. You will collaborate with product, marketing, and monetization teams to prioritize experiments and drive measurable revenue impact.
The Business Development Representative will focus on opening the US market through targeted outbound strategies for Enterprise strategic clients. Responsibilities include generating qualified leads, conducting cold outreach, and managing the handover of opportunities to the Sales team.
The Product Marketing Manager will define product positioning and messaging while leading go-to-market strategies for new features. They will act as a liaison between Product, Marketing, and Operations to drive product-led growth and sales enablement.
This role involves defining product positioning and messaging, owning the product-led growth strategy, and leading go-to-market planning and execution for new features. The manager will also drive sales enablement and track growth-related goals.
