The Director of Product Commercialization will lead the end-to-end process of bringing new products to market, coordinating cross-functional teams from development through post-launch. They are responsible for building go-to-market strategies, managing launch timelines, and ensuring operational readiness across hardware and software tracks.
Lead the end-to-end wholesale business and retail expansion with full P&L responsibility for profitable growth. Manage senior-level retailer relationships and lead a high-performing sales team to ensure consistent brand presence across channels.
Lead the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and lifetime value. Design and oversee multi-channel campaigns across email, in-app, push, and SMS while collaborating with cross-functional teams.
Lead the strategy and execution of third-party marketplace growth across channels like eBay and Best Buy, as well as 1P wholesale partnerships. Manage advertising programs, optimize product listings, and provide actionable performance reporting to leadership.
