The Go-to-Market Operations Manager will lead connected marketing and sales operations by owning the technology, processes, and playbooks that drive commercial success. This role involves partnering with sales and marketing leadership to define funnel metrics, manage CRM systems, and execute strategic growth initiatives.
Manage a sales territory across the Southern United States by maintaining existing accounts and developing new business opportunities within the life science sector. Utilize Salesforce to track leads, manage pipelines, and execute e-marketing initiatives while collaborating with internal teams to meet business objectives.
The role is responsible for planning and executing full-funnel growth marketing programs to drive awareness and demand within the life sciences sector. This includes managing integrated campaigns, developing technical content, and collaborating with cross-functional teams to achieve measurable business growth.
