Cents

This role is responsible for institutionalizing excellence by defining and operationalizing the entire customer lifecycle, from onboarding through value realization and expansion. Key areas include designing measurable onboarding, implementing customer segmentation models, and building an objective, predictive customer health scoring system.

The Vice President of Marketing will be responsible for institutionalizing existing growth patterns into repeatable systems, defining and defending the company's category narrative, and driving full-funnel marketing efforts to generate revenue in partnership with Sales. This role also involves professionalizing product marketing, elevating partner marketing, and establishing durable organizational structures for the marketing function.

This role owns the strategy and roadmap for the end-to-end self-serve laundry ecosystem, spanning device management, hardware integration, operator tools, and customer-facing mobile payments. The Product Manager will act as the connective tissue between software, hardware, and real-world operations, driving impact on device adoption and operator efficiency.