The role focuses on growing, engaging, and retaining members by owning the customer journey and optimizing onboarding workflows. Key duties include developing lead nurture campaigns, reducing member churn, and analyzing KPIs to improve treatment success.
Brightside Health
5 Remote Job Openings at Brightside Health
Senior Performance Marketing Manager (Meta)
Brightside Health
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Full Time
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a month ago
Brightside Health
Develop and execute the end-to-end performance marketing vision and strategy specifically for Meta growth channels. This includes managing reporting, optimization, and A/B testing to scale customer acquisition within the healthcare vertical.
Provide primary analytics support for growth-oriented product teams to optimize the pre-activation member journey and growth funnel. Develop data models and visualize insights to drive business decisions and connect performance metrics to OKRs.
Lead the technical iteration of the top-of-funnel and intake experiences to drive member growth and conversion. Collaborate with cross-functional teams to build scalable platforms and leverage AI to streamline complex healthcare workflows.
Lead technical development for Enterprise systems covering eligibility, claims, billing, and payer integrations. Partner with Product and Operations teams to transform complex healthcare regulations into reliable, maintainable software.