Lead annual budgeting and ongoing forecasting, analyze monthly financial performance, and partner with business groups to address variances and support financial and operational strategy. Support month-end close and SEC financial reporting, ensure compliance with GAAP and applicable regulations, and improve financial planning and analysis processes.
Develop and execute HCP marketing strategies, promotional campaigns, customer-facing materials, and peer-to-peer engagement programs across paid, owned, and earned channels. Lead agency and budget management and collaborate with commercial, sales, medical, legal, regulatory, and field teams to deliver compliant programs and report performance to senior leadership.
Develop and execute patient marketing strategies and integrated campaigns across paid, owned, and earned channels, including media planning, investment, and performance optimization. Lead agency and budget management and collaborate with advocacy, commercial, medical, legal, regulatory, and access stakeholders to deliver compliant patient engagement programs.
